Segment Marketing Manager Industrial Water
At a glance
Manager-level General Marketing role at Sulzer. Madrid · full-time · no salary stated · we estimate €42,000–€64,500 across Spain.
Sulzer has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the Industrial Water marketing direction and turn it into a plan you can execute
- Build customer-led positioning, messages and value propositions for the segment
- Run digital, event, ABM and lead-generation campaigns to reach customers
- Work with Sales and Product Marketing on commercial growth and customer engagement
- Track customer needs, market shifts and campaign results to spot growth opportunities
What you bring
- At least eight years in B2B marketing, with experience in industrial sectors
- You have built and run campaigns, lead-generation programs and performance tracking
- You can make technical solutions clear and relevant to customer needs
- You bring strong stakeholder skills and experience in global matrix organizations
Who this fits
This role suits an experienced marketer who can work across stakeholders and build growth initiatives for global industrial water markets. Fluent English is required; additional European languages are a plus. The role is based in Madrid, Spain.
From the employer
Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.
About the role
Sulzer is looking for a strategic and customer-focused Segment Marketing Manager to drive growth across our Industrial Water segment. This role will shape and deliver integrated marketing strategies that connect customer needs with Sulzer's full portfolio, creating compelling value propositions and driving measurable business impact.Working closely with Sales, Product Marketing, and business leaders across the organisation, you will translate market insights into effective go-to-market plans, campaigns, and customer engagement initiatives that support growth across global industrial water markets.
Key Responsibilities
- Develop and execute the Industrial Water segment marketing strategy.
- Define customer-focused value propositions, positioning, and messaging.
- Drive integrated marketing campaigns across digital, events, ABM, and lead generation activities.
- Partner with Sales and Product Marketing teams to support commercial growth and customer engagement.
- Lead cross-functional collaboration across business units to deliver a strong One Sulzer approach.
- Monitor market trends, customer needs, and campaign performance to identify growth opportunities.
What We're Looking For
- 8+ years' B2B marketing experience within industrial sectors.
- Experience developing and executing marketing campaigns, lead generation programmes, and performance tracking.
- Ability to translate complex technical solutions into compelling customer value propositions.
- Strong stakeholder management skills and experience working within global matrix organisations.
- Commercially minded, data-driven, and customer-focused.
- Fluent English; additional European languages are an advantage.
This is an exciting opportunity for an experienced marketer who enjoys working across multiple stakeholders, driving strategic growth initiatives, and helping position Sulzer as a trusted partner in the Industrial Water market.
What we offer you
- Opportunity to shape and execute the global Industrial Water segment marketing strategy for one of Sulzer's key growth markets.
- High visibility across the organisation, working closely with senior leaders, Sales, Product Marketing, and business stakeholders globally.
- A collaborative and innovative environment where you can make a measurable impact and help drive business results.
- Access to Sulzer's learning pathways, leadership development programmes, and continuous learning opportunities to support your professional growth within a leading global engineering company.
- Competitive salary and benefits package benchmarked to local market conditions and aligned to the seniority, scope, and location of the role.
Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.
We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.
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