Senior CVM and Marketing Analysis
SSC HR Solutions Open · verified Sep 21, 2026 At a glance
Senior General Marketing role at SSC HR Solutions. Remote, Egypt.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Choose commercially useful customer attributes and segments, then define how each segment’s value will be judged
- Maintain the Telco use case library and take CVM work from initial definition through delivery
- Create and evaluate campaigns for churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
- Use real customer or campaign data to build segments and demonstrate impact through controls, uplift, and incrementality
- Translate customer attribute and segment needs for engineering teams and work with CDP or campaign platforms
What you bring
- At least seven years of experience, including mandatory work in telecommunications
- Background in Telco CVM, customer base management, or marketing analytics with hands-on campaign ownership
- Working knowledge of ARPU, churn economics, recharge behaviour, prepaid and postpaid models, and cross-sell into fixed and content
- Practical segmentation experience in a live customer data or campaign setting, plus strong SQL ability
- Understanding of control design, uplift, and incrementality, with experience using a customer data or campaign management platform preferred
Who this fits
You’ll suit a senior practitioner who has personally designed and measured Telco campaigns, rather than only analyzing them. The role is based remotely in Cairo, Egypt and centers on CVM, segmentation, commercial measurement, SQL, and collaboration with engineering teams.
From the employer
Job Description
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
- Decide which customer attributes and segments are worth building.
- Own the Telco use case library.
- Define what each customer segment means commercially and how its value is measured.
- Design and measure customer campaigns.
- Build and use customer segments in a real customer data or campaign environment.
- Own CVM use cases end to end, including:
- Churn
- Retention
- Dormancy
- Win-back
- Upsell
- Tariff migration
- Device upgrade
- Prove campaign impact through control design, uplift, and incrementality measurement.
- Work with engineering teams to specify customer attributes and segments.
- Work with a Customer Data Platform or campaign management platform.
Requirements
Requirements
- 7+ years of experience.
- Telco experience is mandatory.
- Experience in Telco CVM, customer base management, or marketing analytics.
- Hands-on experience in personally designing and measuring campaigns.
- Strong understanding of Telco commercial drivers, including:
- ARPU
- Churn economics
- Recharge behaviour
- Prepaid and postpaid mechanics
- Cross-sell into fixed and content
- Experience with customer segmentation in a real customer data or campaign environment.
- Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
- Strong understanding of control design, uplift, and incrementality measurement.
- Strong SQL skills.
- Experience with a Customer Data Platform or campaign management platform is preferred.
- Experience working with engineering teams to specify customer attributes and segmen
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