Specialist, Geo Marketing
Hccz Open · verified Oct 26, 2026 At a glance
Mid-level General Marketing role at Hccz. Cairo · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run segmented, full-funnel campaigns for higher education students, from initial brief through launch and results review
- Spot ways to tailor messages and targeting, then adapt global campaign plans for audiences across the Middle East and Africa
- Keep campaign schedules, deadlines and dependencies on track, coordinating agencies and vendors on creative and media assets
- Track campaign KPIs and use performance data to suggest tests and changes to creative, messaging or channels
- Coordinate with global marketing, product, sales and specialist teams to connect campaign goals with commercial priorities
What you bring
- Five to eight years in direct-to-consumer marketing, campaign management or a related role
- A record of taking campaigns across multiple channels from start to finish, with digital experience preferred
- Strong project coordination and analytical skills, including using data to guide decisions
- Comfort with marketing platforms such as CRM, automation or analytics tools, plus paid media, social, email or SEO
Who this fits
This individual-contributor role suits a mid-level marketer who can run campaigns independently while building strategic judgment. You’ll work across regional and global teams and manage several campaigns at once. The role is based in Cairo, Egypt, with a hybrid arrangement.
From the employer
Level: Specialist, MEA Student Marketing (IC20) Job Family: Go to Market, Geo Marketing Role Type: Individual Contributor Business Unit: Higher Education Role Summary The Specialist, MEA Student Marketing independently manages the execution of integrated Higher Ed Student marketing campaigns across the Middle East and Africa. This role blends strong execution with developing strategic judgment, ensuring campaigns are customercentric, onbrand, and performancedriven, informed by audience segmentation, MEA market insights and campaign performance insights to guide day-to-day decisions. You will work cross-functionally with product, sales, creative, and regional teams to implement campaigns, adapt global plans for local audiences, manage timelines and assets, and optimise execution to ensure campaigns resonate with target audiences and drive business growth. Key Responsibilities Campaign Strategy, Planning & Execution Plan and execute integrated D2C segmented campaigns across the full funnel, aligned to business goals, from brief to launch and wrapup reporting Identify opportunities for segmentation, personalisation and targeting Own campaign calendars, timelines, and dependencies, ensuring delivery against agreed milestones Manage agency and vendor coordination for creative, media, and campaign assets; accountable for quality and consistency Act as the central point of contact for all campaign related communication Stakeholder Partnership Partner closely with Global Marketing, Product, Sales, and Center(s) of Excellence teams to align campaign objectives with commercial priorities Localize global campaigns with clear understanding of regional customer needs, market context, and sales motions Optimization & Insights Own the KPIs for the campaign, monitor campaign performance, translate data into actionable insights, identify optimization and A/B testing opportunities, and recommend improvements to creative, messaging, or channels Identify and recommend customer and market insights to strengthen campaign relevance and effectiveness over time Skills & Qualifications Experience 5-8 years of experience in D2C marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce Proven track record of managing end to end campaigns across multiple channels (digital preferred, experience of marketing to younger audiences beneficial) Core Skills Strong project management and organisational skills Analytical mindset with ability to interpret data and drive decisions Excellent communication & stakeholder management skills Ability to manage multiple campaigns and prioritise simultaneously Technical Skills Proficiency in marketing tools (e.g., CRM, marketing automation, analytics platforms) Solid understanding of digital marketing channels (paid media, social, email, SEO) Pearson Power Skills Expectations Adaptability: Handle changing priorities independently; proactively suggest execution improvements Artificial Intelligence: Explore AI tools for campaign analysis, targeting, and optimization; apply learnings with judgment Learning to Learn : Set personal learning goals, share best practices with peers, and continuously upskill Attributes Ownership mindset with strong accountability for outcomes Problem solver who can navigate ambiguity and drive execution Collaborative and able to influence without authority Curious data driven and continuously looking to optimise What Success Looks Like Campaigns are delivered seamlessly on time and aligned with objectives Measurable improvements in campaign performance & RoI Strong alignment and trust with cross-functional stakeholders Clear, insights driven reporting that informs future campaigns
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