Performance Marketing Activation Specialist

Spotify spotify.com Open · verified Oct 9, 2026

Hybrid New York Mid-level Performance Marketing

At a glance

Mid-level Performance Marketing role at Spotify. New York · $73,000–$104,000 base.

SalaryStated by Spotify

$73,000 – $104,000

Base salary for this role, in USD per year, as published in the posting.

This role, from SpotifyOur estimate for the market: $84,375–$133,641Median $106,250

Below the market median of $106,250 for mid-level performance marketing roles in New York.

Worked out from 24 postings that stated pay, median $106,250. Last updated Oct 8, 2026.

RolePerformance Marketing

SeniorityMid-level

LocationNew York

WorkplaceHybrid

Base pay$73,000–$104,000

PostedOct 8, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run the daily Google Search workflow, from campaign setup and quality checks through launch, tuning and performance updates
Shape budgets and campaign plans for large direct-response app and web programs, then track spend and reconcile billing
Build A/B tests, assess results against learning goals and work with analytics partners on clear readouts
Help run Conversion Lift and GeoX incrementality studies with internal and platform analytics teams
Coordinate Search and Social plans with Strategy, while developing relationships with advertising platforms and vendors

What you bring

At least three years executing app-install or web-conversion performance campaigns
Hands-on management of Google Brand and Nonbrand Search campaigns
Strong Excel or Sheets skills, with the ability to turn campaign data into stakeholder-ready explanations
A BA or BS, or equivalent practical experience

Who this fits

This role suits a hands-on performance marketer who can manage campaigns independently and use data to guide optimization. You’ll work from New York, with two to three office days weekly and collaboration hours aligned to Eastern time. The stated base range is $73,000 to $104,000 USD, plus equity.

From the employer

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.

Spotify is looking for a Performance Marketing Activation Specialist to join the band and help drive direct response marketing efforts. You'll be part of the in-house Performance Marketing team - planning, launching, and optimizing global acquisition and conversion campaigns across paid search and paid social, owning every part of the campaign process. You'll work closely with cross-functional partners, analytics teams, and external platforms and agencies to deliver results. A desire to learn more about data and tech innovation is a must have for future growth in the role.

What You'll Do

Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns. Additional channels include, but are not limited to: Paid Social (Meta, Snapchat, TikTok), Google App Campaigns (ACi, ACe), Apple Search Ads (ASA)
Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation.
Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.
Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies.
Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies.
Cultivating and maintaining vendor and platform relationships and maximizing their potential

Who You Are

3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus.
Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus.
Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.
Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.
Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading.
Educated to BA/BS level or have equivalent experience.
Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing.
Good character and a strong work ethic; your contributions raise the quality and dependability of the team's output and you address issues before they escalate.
Curious and open-minded; you do your best work in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively when team direction conflicts with data.

Where You'll Be

This role is based in New York.
We offer flexibility to work where you work best, with 2–3 days per week in the office. Collaboration hours align to the EST time zone.

The United States base range for this position is $73,000 – $104,000 USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.