Performance Marketing Associate
At a glance
Junior Performance Marketing role at Campus. New York · full-time · $100,000–$110,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and tune Meta and Google campaigns for selected programs, with the senior performance and lifecycle manager guiding your work
- Read campaign results, draw out useful findings, and share them quickly with the team
- Work with creative and lifecycle colleagues on tests, audience choices, and budget pacing
- Coordinate with lifecycle and social teams to support program applications and enrollment, and help shape media plans for launches
- Spot opportunities to improve conversion across the funnel
What you bring
- At least three years managing paid social and paid search campaigns directly in the platforms
- You can turn paid social results into ad concepts for a brand or creative team
- You can build GA4 reports and explain what the numbers show
- You understand conversion tracking and can turn data into clear recommendations
Who this fits
This junior, hands-on role suits someone comfortable moving quickly across several programs and working under a senior manager's direction. It is hybrid in Tribeca, with remote work on Mondays and Fridays and in-office work Tuesday through Thursday. The role emphasizes using AI tools while maintaining work quality.
From the employer
About The Role
Campus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition — you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction.
This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.
You're Excited About This Opportunity Because You Will…
Manage and optimize paid campaigns for select programs across paid social and paid search under direction of the Sr. Manager, Performance & Lifecycle Marketing
Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
Support GTM media plans for new programs
Contribute to conversion rate goals by identifying opportunities across the funnel
We're Excited About You Because…
3+ years of experience with paid social and paid search — you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy at arm’s length
Experience translating paid social learnings into ad ideas for a brand/creative team
Strong working knowledge of GA4 — you can create reports and know what the data means
Strong working knowledge of conversion tracking
Comfortable working with data and translating numbers into clear recommendations
Detail-oriented, organized, and able to move fast across multiple programs at once
Strong plus
Experience in a consumer-facing, enrollment-driven, or SaaS environment
Familiarity with lifecycle/CRM marketing coordination
Hands-on experience with setting up conversion tracking
What You'll Get
A compensation package that includes a base salary ($100,000 - $110,000) + equity grant
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
Medical, dental, and vision insurance
401(k) match
Fertility benefits via Carrot
Flexible Time Away + paid holidays
In-office lunches for our NY Office (did we mention, we're dog friendly? 🐶)
Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
Social events - happy hours, birthday celebrations, holiday parties, & more!
Opportunity to make an impact – you'll be an integral player in bringing our vision to life
Where we're located: Tribeca, NY
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