Social Media Editor, Specialist Publications
At a glance
Mid-level Social Media role at South China Morning Post. Hong Kong Island · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Set social plans for each publication brand around its editorial identity, audience and goals
- Run daily planning, creation and publishing while keeping the editorial voice and visuals consistent
- Turn stories into platform-specific posts with editors, writers, photographers and designers
- Pitch and produce original social work, including short videos, interviews and recurring series
- Track engagement and referral traffic, then use the results to adjust content and platform plans
What you bring
- Three to five years in social media, digital journalism or content production
- A track record of shaping social strategies, making engaging content and building audiences
- Experience developing and producing short videos, from concept and scripts through editing
- Excellent spoken and written English, with sound editorial judgement and copywriting skills
Who this fits
This suits an editor who can balance work across several publication brands and combine independent idea development with close teamwork. The role is based in the Causeway Bay office. Include a portfolio or examples of previous work with your application.
From the employer
About the Team:
South China Morning Post's Specialist Publications team is looking for a creative, digitally savvy Social Media Editor to lead its social media strategy, grow and engage its audience and develop compelling content across platforms.
Purpose of the Position:
The ideal candidate combines strong editorial judgement with a deep understanding of social media trends, audience behaviour and digital storytelling. Working closely with the editorial teams across STYLE, 100 Top Tables and other Specialist Publications verticals, the Social Media Editor will help shape how our journalism reaches new audiences, while developing original, social-first content and video that reflects the brand's editorial identity.
Please include a portfolio or examples of your prior work along with your cover letter and application.
In this role, you will:
- Develop and execute social media strategies across Specialist Publications, tailored to the editorial identity, audiences and objectives of each brand.
- Lead daily social media planning, content creation and publishing, ensuring a consistent editorial voice and high standard of visual storytelling.
- Collaborate with editors, writers, photographers and designers to adapt editorial stories into compelling, platform-specific content.
- Pitch, commission and produce original social-first content, including short-form videos, interviews and recurring content series.
- Develop social media content and campaigns around major editorial features, publication launches, events and other brand initiatives.
- Identify opportunities to grow audiences, increase engagement, build communities and drive relevant traffic to SCMP's digital platforms.
- Monitor and analyse social media performance, audience engagement and referral traffic, using insights to inform editorial and platform strategies.
- Keep abreast of emerging platforms, trends and content formats, identifying opportunities for experimentation and growth.
- Contribute editorial writing, including social copy, video scripts and articles, as required.
Skills and Experience that will lead to success:
- Excellent command of written and spoken English, with strong editorial judgement and copywriting skills. Knowledge of Chinese is an advantage.
- 3–5 years of experience in social media, digital journalism or content production, preferably within a media organisation or lifestyle publication.
- Proven experience developing social media strategies, creating engaging content and growing audiences.
- Experience in short-form video development and production, including conceptualisation, scripting, commissioning and editing.
- Strong visual sensibility and an interest in lifestyle, fashion, dining, travel and culture.
- Experience using social media analytics and reporting tools to evaluate performance and refine content strategies.
- Strong organisational and project management skills, with the ability to balance priorities across multiple brands and editorial initiatives.
- A collaborative, proactive and creative approach to storytelling, with the ability to develop ideas independently and work effectively across teams.
Work location will be in Causeway Bay office.
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