Social Media Specialist
At a glance
Mid-level Social Media role at RethinkFirst. Remote · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate the enterprise posting plan across business lines, matching content to audiences and campaign schedules
- Create channel-specific writing, creative briefs, leadership posts and short content that clarifies complex topics
- Schedule approved posts, verify links and tags, and check each item before publication
- Monitor social replies, messages and mentions, responding or routing concerns under brand and privacy rules
- Use channel results to suggest changes to subjects, formats, posting rhythm and distribution
What you bring
- A marketing, communications or journalism degree, a related discipline, or equivalent hands-on background
- Two to four years supporting unpaid social media programs for an organization, agency or mission-driven group
- Writing samples that show strong editing and the ability to shift voice and format for different audiences
- Experience with major social networks and a tool for scheduling or listening, such as Hootsuite or a comparable option
Who this fits
This mid-level position fits an organized writer who can manage concurrent deadlines and work with colleagues remotely. Remote applicants must reside in Alabama, Arizona or another listed state.
From the employer
About RethinkFirst
RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings, to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd).
Today, we are proud to have almost 500 team members supporting more than 2,000 customers worldwide as we work together to strengthen our communities and help every individual reach their potential.
RethinkFirst is transforming the behavioral health landscape by inspiring and empowering individuals with behavioral health challenges and those who support them. We continue to invest in data science, analytics, and technology that improve outcomes and enable value-based care.
Job Summary
RethinkFirst is seeking a Social Media Specialist to execute organic social media programs across RethinkBH, RethinkCare, RethinkEd, and RethinkFirst. This role will translate company and business-unit priorities into clear, engaging content; manage day-to-day publishing and community activity; and use performance insights to strengthen future work. The ideal candidate is a strong writer and organized operator who understands how content should change by platform, audience, and business objective.
Job Duties
Manage the enterprise social media calendar across priority channels, coordinating content for multiple business lines, audiences, and campaign timelines.
Draft platform-appropriate copy, creative briefs, executive posts, and short-form content that make complex behavioral health, education, and workplace topics accessible and engaging.
Publish and schedule approved content, maintain accurate links and tagging, and complete final quality checks before posts go live.
Partner with Creative and Brand, Content, Demand Generation, Product Marketing, and business-unit leaders to gather inputs and convert broader campaign plans into effective organic social content.
Monitor comments, messages, mentions, and relevant conversations; respond or route issues promptly while following brand, privacy, and escalation guidelines.
Track channel and content performance, identify practical insights, and recommend adjustments to topics, formats, cadence, and distribution.
Stay current on platform changes, audience behavior, and emerging formats, testing new approaches when they support the brand and business goals.
Maintain organized content, approvals, and reporting records so stakeholders have clear visibility into upcoming and completed work.
Required Qualifications
Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent practical experience.
2 to 4 years of experience supporting organic social media for a company, agency, or mission-driven organization.
Strong writing and editing skills, with work samples that demonstrate an ability to adapt voice and format for different audiences and channels.
Hands-on experience with major social platforms and a social scheduling or listening tool such as Sprout Social, Hootsuite, or a comparable platform.
Working knowledge of social analytics and the ability to turn results into clear recommendations.
Strong organization, attention to detail, and follow-through across multiple concurrent deadlines.
Ability to collaborate effectively with designers, content partners, subject-matter experts, and senior stakeholders in a remote environment.
Preferred Qualifications
Experience in healthcare, behavioral health, education technology, HR technology, or B2B software.
Experience developing short-form video concepts, repurposing long-form content, or supporting executive social media.
Familiarity with accessibility, privacy, and brand-review considerations for social content.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
California Privacy Notice
Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews. Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘[email protected]’ email address, and/or be found on the Rethinkfirst.com website. Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.
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