Brand Strategist

Sora Union Open · verified Aug 22, 2026

Sora Union Mid-level Brand Marketing

Mid-level Brand Marketing role at Sora Union. Sora Union.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead discovery and diagnose strategic needs for financial services clients
Assess categories, competitors, market perceptions, and audience expectations
Set positioning, narrative, differentiation, and messaging frameworks
Shape website structure and content logic around user intent and business goals
Turn strategic insight into direction for design teams, workshops, and presentations

What you bring

Bring at least six years of professional design experience
Have brand strategy, positioning, messaging, or consulting experience in financial services or complex B2B
Work confidently across strategy, narrative, and digital structure
Turn ambiguity into usable systems while preserving business complexity
Present clearly, lead workshops, and communicate in B2-level English or higher

Who this fits

You’ll fit this role if you can clarify complex, trust-sensitive businesses without weakening their credibility, especially in financial services or adjacent categories. You should be comfortable presenting live on a constant basis and working across strategy, messaging, design direction, and website structure. Sora Union is globally distributed, but the listing does not specify a work location.

From the employer

Talent is everywhere, opportunity is not. Sora Union changes that.

Sora Union is a globally distributed professional services company that specializes in Design, Software Engineering, QA. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education.

We’re looking for a Financial Services Brand Strategist to help shape brand and go-to-market clarity for firms operating in complex, credibility-driven categories such as asset management, wealth, fintech, banking, insurance, and adjacent financial services.

This role is about translating business model complexity, market positioning, trust signals, audience expectations, and growth ambitions into a clear strategic direction that can guide messaging, design, and digital experience.

The strategist is expected to operate with fluency in regulated or credibility-sensitive environments where differentiation must be sharp, but never careless.

You'll be responsible for:

Lead discovery and strategic diagnosis for financial services clients
Analyze category dynamics, competitors, market perceptions, and audience expectations
Define or refine positioning, narrative, and differentiation
Develop messaging architectures that balance sophistication, credibility, and clarity
Shape website structure and content logic based on user intent and business priorities
Translate strategic insight into actionable guidance for design and digital teams
Contribute to client workshops, strategic presentations, and recommendation decks. Live presentations on a constant basis.

Ideally, you'll have:

A minimum of 6+ years of professional design experience.
Experience in brand strategy, positioning, messaging, or consulting for financial services, fintech, professional services, or complex B2B categories
Strong ability to work across strategy, narrative, and digital structure
Comfortable with ambiguity, but disciplined in turning ambiguity into systems
Can simplify complex businesses without flattening them
Understands credibility signals in conservative markets
Knows how to modernize without damaging trust
Can connect positioning to information architecture and website narrative flow
Produces strategic documents that are usable, not abstract
Strong presentation and workshop skills
B2 level English language proficiency or higher.

Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.