Senior Digital Brand Manager (m / f / d)

Sonova sonova.com Open · verified Sep 16, 2026

Hannover Senior Brand Marketing

Senior Brand Marketing role at Sonova. Hannover.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own the digital brand experience across websites, the product app, CRM and other consumer touchpoints
You'll turn global brand strategy into connected journeys that support consumer needs and commercial goals
You'll set UX/UI, CRM, personalization and lifecycle standards for consistent digital experiences
You'll build frameworks, templates and governance that help regional teams work consistently
You'll use consumer and behavioral data to improve experiences, while leading and developing a small team

What you bring

You have eight or more years in digital brand management, digital brand experience or related work
You have shaped connected experiences across websites, apps, CRM and wider digital ecosystems
You combine brand judgment with UX/UI, CRM, personalization, content and commercial understanding
You have created global strategies or frameworks for use across multiple markets
You can influence in an international matrix, develop people and partners, and communicate fluently in English

Who this fits

You’ll suit a global role based in Hannover, Germany, working across Brand, Social, eCommerce, Software and IT while guiding a small team. The position calls for someone comfortable with ambiguity, multiple priorities and influencing decisions without direct authority. Flexible hybrid work is offered, and audio or music interest is welcome but not required.

From the employer

At Sennheiser, exceptional sound deserves an exceptional digital brand experience.

As Senior Digital Brand Manager, you will shape how consumers experience Sennheiser across our digital ecosystem – from our websites to CRM and eCommerce and other digital brand environments including the product App.

This is a global role at the intersection of brand building, digital experience, UX/UI design, CRM, loyalty building and commerce. You will define how our brand comes to life digitally, set the standards for a consistent and premium consumer experience, define scalable frameworks and relevant capabilities, and work with teams across markets to turn our global brand strategy into meaningful digital experiences.

Leading a small team and working closely with Brand Creative Services, social media, Marketing Operations, Software, IT and regional eCommerce and marketing teams, you will have the opportunity to make a visible impact on the digital future of one of the world's most recognized audio brands.

More about the role

Own and continuously evolve the end-to-end digital brand experience across websites, product app, CRM, brand platforms and other consumer-facing digital touchpoints
Translate Sennheiser's brand strategy and premium positioning into engaging digital experiences, bringing together brand storytelling, consumer needs and commercial objectives
Shape connected consumer journeys across digital touchpoints and define the principles and standards for CRM, personalization and lifecycle experiences
Drive UX/UI and design excellence, ensuring intuitive, accessible and consistent experiences while maintaining a strong and recognizable brand expression
Establish scalable digital brand frameworks, templates and governance that enable regional teams to deliver locally relevant experiences while maintaining global consistency
Use consumer insights, behavioral data, CRM insights and UX metrics to identify opportunities and continuously improve the digital experience
Lead, coach and develop a small team while partnering with global and regional stakeholders across Brand, Social, eCommerce, Software and IT to bring digital initiatives from strategy through to execution

More about you

8–10+ years of experience in digital brand management, brand experience across digital touchpoints, UX/UI design or related roles, ideally within an international consumer or premium brand environment
A strong track record of shaping digital experiences across websites, apps, CRM and broader digital ecosystems, with a clear understanding of how these touchpoints connect throughout the consumer journey
Strong brand sensibility combined with a solid understanding of UX/UI, CRM, personalization, content and how it connects with commercial performance – and the ability to bring these disciplines together rather than viewing them in isolation
Experience defining global strategies, standards or frameworks and successfully translating them into scalable solutions relevant across different markets
Confident working in a complex international matrix organization, with the ability to influence stakeholders and drive decisions even without direct authority
A strategic and data-informed mindset combined with curiosity, attention to detail and the ability to navigate ambiguity and multiple priorities
Experience leading, coaching or developing team members and external partners, paired with excellent communication skills and fluency in English

A background in the audio industry is not required – but a genuine interest in audio, music and the Sennheiser brand would certainly be a plus.

More about what we offer

As part of Sonova Consumer Hearing, you will have the opportunity to shape the digital brand experience of Sennheiser, one of the world's most recognized names in audio.

You will join an international and highly collaborative environment where brand, technology and consumer experience come together. With ownership of a global digital agenda and the opportunity to lead and develop a small team, this role offers significant scope to influence how consumers experience our brand today and in the future.

We are committed to creating an inclusive culture and an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model. We also offer extensive learning and development opportunities and individual growth plans.