Senior Brand Executive / Assistant Brand Manager (Makeup)

LUXASIA Open · verified Sep 16, 2026

On-site Hong Kong Full-time Senior Brand Marketing

Senior Brand Marketing role at LUXASIA. Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and assess PR, advertising, promotions, and CRM activity for assigned makeup brands
You'll review sales and stock performance, then recommend actions that support brand results
You'll manage brand sales and marketing spending while identifying new routes for business growth
You'll build partner relationships, coordinate with brand principals and regional teams, and support frontline sales
You'll produce management reports and handle additional projects as needed

What you bring

You hold a degree in marketing, communications, or a related field
You bring at least three years in retail marketing, advertising, or corporate communications
You have FMCG or retail experience, with makeup exposure strongly preferred
You understand online and offline marketing, CRM, and loyalty programs
You can adapt in a fast-moving workplace and show initiative, commitment, and resourcefulness

Who this fits

This role suits someone who can manage brand activity across marketing, sales, partners, and customer programs. You must work onsite in Hong Kong and be comfortable handling change in a fast-paced environment. Makeup and retail experience are especially relevant.

From the employer

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Requirements

Principal Accountabilities:

Responsible for planning, implementation and evaluation of marketing programs for assigned brands through PR, advertising, sales promotions and CRM
Evaluate brand performance and recommend appropriate actions to drive for success
Review sales trends and inventory levels for assigned brands to meet sales achievement
Manage and control sales & marketing budget of the assigned brands
Proactively explore possible channels to enhance business development for assigned brands
Develop and maintain good relationships with business partners to optimize business opportunities
Motivate frontline sales to achieve sales target and maintain high standard of customer service
Prepare regular sales and marketing reports for management review
Support and co-ordinate with brand principals and regional offices
Perform ad-hoc projects as assigned

Knowledge, Skills and Experience:

Degree holder in Marketing, Communications or related discipline
At least 3 years of working experience in Retail Marketing, Advertising and Corporate Communications
With strong exposure in FMCG/retail industry, especially in Makeup is highly preferred
Familiar with both dynamic online and offline marketing/advertising strategies
With working experience in managing CRM and loyalty program
Able to work in a fast-paced environment with ability to cope with changes
Resourceful, committed and with a lot of initiation

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, equity and inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.