Senior Manager, Commercial Marketing EMEA
At a glance
Senior General Marketing role at Sonos. Hilversum · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn global commercial playbooks into regional campaigns, launches, merchandising, and retail execution across EMEA
- Use market, competitor, consumer, and channel data to uncover growth opportunities and improve execution
- Localize sales tools, prepare sales teams, and coordinate events and partner activations with revenue teams
- Connect sales, retail, distribution, and channel partners while sharing actionable market feedback globally
- Lead and develop Commercial Marketing Managers while managing commercial marketing, MDF, and OPEX budgets
What you bring
- At least five years of progressive commercial marketing experience, with a record of revenue and market share growth
- Experience managing brands or campaigns across several European markets and understanding local retail conditions
- A bachelor's degree or equivalent practical background in Marketing, Business, or a related discipline
- Experience hiring, developing, and raising performance standards for a marketing team
- Strong leadership, communication, collaboration, and stakeholder-influence skills
Who this fits
You’ll suit a senior commercial marketer who can set regional direction while executing campaigns and trade activations directly. The role leads a team and covers multiple European markets, working with sales, retail, distribution, channel partners, creative, brand, and product marketing teams. Experience in trade or channel marketing is useful, while consumer electronics or technology experience is a bonus.
From the employer
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
We are looking for a Sr. Manager of Commercial Marketing to lead our EMEA efforts across a rapidly evolving consumer electronics portfolio. This person is responsible for translating consumer insights into growth-driving marketing programs that win at shelf, online and with key retail partners, driving product adoption and long-term customer loyalty.
This role is for a seasoned marketing professional who thrives in a fast-paced environment and is equally comfortable setting long term commercial marketing strategies alongside rolling up their sleeves to execute campaigns and trade activations. You’ll work closely with sales leadership, brand strategy, creative and product marketing teams to position Sonos for growth across key European markets. You will also lead a team of regional Commercial Marketing Managers to deliver locally relevant programs and campaigns.
If you are energised by building a brand that consumers love, motivated by commercial results, and ready to lead a high-performing team, we want to hear from you.
What You’ll Do
Regional Commercial Execution:
Execute global commercial playbooks in-region
Ensure retail readiness and merchandising quality
Deliver on-time, on-spec launch execution
Identify growth opportunities through analysis of market trends, competitive activity, consumer behavior and channel performance data
Sales Enablement and Deployment:
Deploy global sales tools and narratives locally
Ensure sales teams are prepared and aligned
Coordinate sales events and partner activations with revenue team
In-region Coordination:
Act as the execution lead across sales team, retail, distribution and channel partners
Support regional PR (earned activation only)
Align timing and execution, not messaging or strategy
Market Signal:
Surface local insights, execution challenges, and partner feedback
Identify what is working, what is breaking, and why
Provide clear, actionable feedback to global teams
Team Leadership:
Lead, coach and develop a team of Commercial Marketing Managers
Foster a culture of creativity, accountability and commercial rigour within the team
Manage commercial marketing budget end to end alongside regional marketing MDF and OPEX
What You’ll Need
5-8 years or progressive marketing experience in a commercial marketing environment
Proven track record of developing and executing commercial marketing strategies that have driven measurable revenue and market share growth
Experience managing brands or campaigns across multiple European markets, with an understanding of local consumer dynamics and retail landscapes
Background in trade or channel marketing is a strong advantage
Experience managing, developing and raising the bar for a team
Bachelor's degree or equivalent practical experience in Marketing, Business, or a related field
Excellent leadership, communication, and collaboration skills, with a track record of influencing and partnering with stakeholders at all levels
Nice to Have
A master's degree (MBA or equivalent) is a plus, but not required
Experience in the consumer electronics or technology industry is a bonus
Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing
Previous experience in a European role, managing performance across different markets and cultures
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
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