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Head of Marketing (12 month fixed-term contract)

Sonder.io Open · verified Oct 25, 2026
Waterloo Director Marketing Leadership

At a glance

Director-level Marketing Leadership role at Sonder.io. Waterloo · no salary stated · we estimate CA$135,000–CA$165,000 across Canada.

Estimated pay

Sonder.io has not published a salary for this role. The figure below is our estimate, not theirs.

CA$135,000 – CA$165,000
What the middle half of lead marketing leadership roles in Canada paid, among postings that did state a salary.
Worked out from 12 postings that stated pay, median CA$143,541. Last updated Oct 23, 2026.
RoleMarketing Leadership
SeniorityDirector
LocationWaterloo
PostedOct 12, 2026 · 13d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Lead seven marketers and deliver the annual plan across demand generation, customer adoption and member engagement
  • Own product marketing, brand direction and category positioning
  • Set the marketing budget, oversee agencies and suppliers, and show returns on spending
  • Build AI into the team’s marketing workflows

What you bring

  • At least ten years in B2B marketing, including five or more years managing a team
  • A record of measurable commercial outcomes, including demand and pipeline growth
  • Experience in SaaS or health technology, plus work across acquisition, go-to-market, retention and engagement
  • Hands-on experience using AI in marketing workflows

Who this fits

This is a senior, hands-on marketing leadership role reporting to the Chief Revenue Officer and managing a team of seven. It suits someone who can influence executive leaders and get up to speed quickly. The role is a 12-month contract covering parental leave, based in Waterloo, Canada; the listing also describes hybrid and flexible work.

From the employer

At Sonder, we believe every person deserves to feel safe, supported, and empowered to be at their best, wherever they are. We’re redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals, ensuring members receive immediate care when they need it most.

Since our founding in 2017, we’ve grown rapidly across Australia, New Zealand, and the UK. Backed by Seek and Blackbird, we now support over one million members and 200+ team members globally. We’re well-capitalised, scaling fast, and actively building toward an AI-native organisation.

About the role
We’re looking for a Head of Marketing to lead Sonder’s marketing function on a 12-month fixed-term contract, covering parental leave. Reporting to our Chief Revenue Officer and leading a team of 7, you’ll deliver the annual marketing plan across the full lifecycle, from building demand with the organisations we sell to through to customer adoption and member engagement. You’ll also own product marketing, brand and category leadership, and keep embedding AI across how the team works.

Must-haves

  • 10+ years of B2B marketing experience, including at least 5 years leading a team
  • A proven track record of delivering measurable commercial results, including demand and pipeline
  • Experience in SaaS and/or health-tech
  • Full lifecycle and product marketing experience, from acquisition and go-to-market through to retention and engagement
  • Confident owning a marketing budget, managing agencies and suppliers, and showing the return on every investment
  • Hands-on experience embedding AI into marketing workflows
  • A clear, direct communicator who can report to and influence an Executive Leadership Team
  • A hands-on leader who gets up to speed quickly and leads with confidence from day one

Nice-to-haves

  • Experience marketing across multiple markets, including the UK
  • A valid driver’s licence

Why join Sonder?
At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.

  • Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work from home flexibility, empowering you to optimise your productivity and work-life balance.
  • Our employees and their families get free access to the Sonder app with 24/7 support.
  • True AI Native organisation with access to Claude, Gemini and other tools to encourage you to experiment, automate and get those real efficiency gains, no matter the role
  • 2 days of study leave to invest in your professional growth.
  • Salary Packaging and novated leasing.
  • Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
  • Free coffee
  • Dog-friendly office in our Sydney HQ
  • Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.

Check out our life page for more info - https://www.linkedin.com/company/sondersafe/life/

At Sonder, we are committed to fostering a workplace that reflects the rich diversity of the communities we serve. Our members come from all backgrounds, and we know that a diverse team helps us better understand and support their needs. We encourage applications from people of all ages, abilities, cultural backgrounds, gender identities, sexual orientations, and religious beliefs. We are proud to be an inclusive employer and strongly encourage Aboriginal and Torres Strait Islander peoples to apply. We are an equal opportunity employer and all hiring decisions are based on merit, capability, and alignment with the role.

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check.

Opportunity

Marketing Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Marketing Leadership

Find me work

By the team behind growthroles.

Find me work
Opportunity

Marketing Leadership work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.