Executive Director, Brand Marketing -Body, Hair & Promo
At a glance
Leadership Brand Marketing role at Sol de Janeiro. New York Metropolitan · $180,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the Americas strategy for Body, Hair, and promotional portfolios, connecting regional plans to global brand direction
- Build the three-year plan around market trends, consumer findings, and product innovation opportunities
- Control category P&Ls, budgets, forecasts, costs, pricing, and profitability targets
- Coordinate the product launch schedule from concept through market introduction with product development teams
- Lead regional brand marketing, retail marketing, and events teams while guiding cross-functional partners
What you bring
- A bachelor's degree or equivalent is required, while an MBA is preferred
- More than ten years in global beauty marketing, including at least five years in skincare or body care
- Background marketing OTC products such as SPF, scalp, or acne offerings
- Experience managing and developing direct reports, supported by strong strategic, creative, and analytical abilities
Who this fits
You’ll suit a senior beauty marketer who combines category strategy, financial ownership, innovation, analytics, and team leadership. The role requires close collaboration across regional and global teams, plus comfort presenting to senior leaders and external partners. You must work three days each week from the New York City office.
From the employer
Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
Responsible for leading the regional Body, Hair & Promo portfolio strategy and delivering brand & business objectives for the Americas. This role will translate global brand vision into regional strategy across consumer & retail marketing, innovation pipeline, and portfolio management. The Executive Director will lead a Body, Hair & Promo marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events, while influencing a broader cross-functional network across the Americas and Global organization.
This role will report to the VP, Americas Marketing.
What You’ll Be Working On
- Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals. Lead the development and execution of a comprehensive 3-year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
- Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets. Drive profitability through meticulous financial oversight and strategic cost management.
- Develop and manage the rolling product launch calendar, coordinating with Product Development and other cross-functional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
- Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
- Represent the categories in strategic meetings with senior management and external partners, advocating for the category’s needs and strategic direction.
- Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
- Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
- Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies and actions.
- Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumer-focused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
- Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
- Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.
Must Haves
- Bachelor's degree or equivalent required, MBA preferred.
- 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
- Experience in OTC product marketing, such as SPF, scalp, or acne.
- Potent blend of strategic, creative, and analytic skills.
- Ownership mindset for programs and categories.
- Exceptional communication, presentation, and interpersonal skills.
- Strong attention to detail & organizational skills in a fast-paced environment.
- Team player with positive attitude and ability to build and nurture strong relationships.
- Experience directing & developing direct reports.
- Must be comfortable working a hybrid schedule (3 days in our NYC Office).
How You’ll Know You’re a Fit
- Deep appreciation for company values and culture.
- Collaborative mindset, capable of working effectively across departments and geographies.
- Genuine passion for the beauty industry and evolving consumer preferences.
- Fact-based decision-maker with a pragmatic view of the marketplace.
- Results-oriented with an unrelenting drive to win, balanced with a focus on company success rather than personal imprint.
- Celebrates inclusion and diverse perspectives.
Salary Range$180,000—$200,000 USD
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
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