Creative Strategy Analyst
At a glance
Mid-level Creative role at Smadex SLU. London · full-time · no salary stated · we estimate £50,000–£66,875.
Smadex SLU has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Use creative results for gaming and non-gaming clients to spot patterns and recommend what to change
- Turn performance findings into client-ready proposals, and build playbooks for UA, retargeting and CTV
- Set handoffs between account, creative and ad operations teams, then run briefings and coordinate designer requests
- Help account managers lead client reviews, share optimization ideas and contribute creative expertise to business reviews
- Maintain a shared library of creative results, review trends each quarter and train account managers on presenting insights
What you bring
- Three to five years in mobile advertising, creative strategy or performance marketing
- You understand creative formats for UA, retargeting and CTV, and can turn performance data into recommendations
- You have worked across teams in fast-moving settings and can present clearly and persuade without formal authority
Who this fits
This mid-level role suits someone who can connect creative performance analysis with client conversations and cross-team coordination. It is hybrid in London, with three days each week at a co-working space and two at home. You need valid work authorization because visa sponsorship is unavailable. The role includes the possibility of travel to Barcelona for collaboration and team activities.
From the employer
SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
The Role:
Smadex is seeking a Creative Strategy Analyst to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities
Creative Strategy & Insights (40%)
- Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
- Build structured, client-facing creative proposals that connect performance data to strategic direction
- Partner with Product on creative tools.
- Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Cross-Functional Leadership (30%)
- Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
- Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
- Lead creative briefings and ensure alignment between client objectives and creative execution
- Handle ticketing and communication with Creative Designers
Client Partnership (20%)
- Support Account Managers in high-stakes creative conversations with clients
- Present creative performance reviews and strategic recommendations to client stakeholders
- Proactively identify creative optimization opportunities that expand wallet share
- Participate in JBPs and QBRs as experts on Creatives
Knowledge Management (10%)
- Build and maintain a creative performance repository accessible across teams
- Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
- Train Account Managers on creative best practices and how to position creative insights with clients
What You Bring
Required:
- 3-5 years in mobile advertising, creative strategy, or performance marketing
- Deep understanding of creative formats across UA, retargeting, and CTV
- Experience translating creative performance data into strategic recommendations
- Track record of working cross-functionally in fast-paced environments
- Strong presentation skills and ability to influence without direct authority
Preferred:
- Experience with programmatic advertising platforms
- Gaming industry knowledge (especially mid-core and casual)
- Familiarity with creative production workflows and timelines
- Data visualization skills
Success Metrics
- Reduction in creative-related delays for campaign launches
- Increase in creative iteration velocity for HV accounts
- Client satisfaction scores on creative insights and recommendations
- Knowledge sharing metrics (playbooks created, teams trained, insights distributed)
Reward package:
- Competitive remuneration
- Health insurance
- Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
- Integrate a highly motivated and young team.
- Possibility of traveling to the Barcelona HQ for collaboration and team-building activities.
- Hybrid model. Work from our co-working 3 days per week and 2 from home.
- Exposure to leading global app publishers and media partners in the digital advertising industry.
- Learning and training opportunities to grow your career.
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