Brand Marketing Manager
Mid-level Brand Marketing role at Sleep Country. Toronto · full-time · CA$80,000–CA$100,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Hush’s brand direction and build channels that increase awareness, affinity, and funnel growth
- Run integrated campaigns from initial concept through delivery across paid, owned, and earned media
- Create partnerships, affiliates, PR, community, and organic social programs that expand reach and advocacy
- Track brand performance, manage budgets and agencies, and align initiatives with performance, ecommerce, and product teams
What you bring
- A university qualification in business, marketing, communications, or a related field
- Five to eight years in brand marketing, PR, communications, or a related area for a consumer, DTC, or retail brand
- Hands-on experience with several areas such as integrated campaigns, partnerships, PR, affiliates, or online communities
- A self-starting builder’s approach, strong storytelling, data confidence, and disciplined project management
Who this fits
You’ll suit this role if you can create strategy without an established playbook and carry ideas through independent execution. The position is based in Toronto with a hybrid setup and involves collaboration with performance marketing, ecommerce, product, and merchant teams. You may need to work some evenings and weekends for activations and events.
From the employer
Hush is excited to be looking for a Manager, Brand Marketing position. This is an inaugural role, giving you the opportunity to build Hush's brand marketing function from the ground up: defining the strategy, standing up the channels, and owning execution end-to-end.
In this role you will:
- Build and communicate a comprehensive brand marketing strategy that drives top and mid funnel growth, awareness, and affinity for Hush
- Lead integrated marketing campaigns from concept through execution, bringing together owned, earned, and paid channels around a single strategy, narrative, and timeline
- Identify, negotiate, and manage brand partnerships and collaborations that expand Hush's reach and reinforce brand positioning
- Build and scale an affiliate marketing program centered on sleep & traditional media publications, identifying the right partners and structuring the program to drive incremental, high-quality traffic
- Develop and manage a PR and communications strategy, including media relations, press opportunities, and brand storytelling that elevates Hush's voice in market
- Lead online community management, including a dedicated presence on Reddit and other community platforms, engaging authentically to build trust and brand advocacy
- Own organic social strategy and execution, developing a content approach that builds community and drives cultural relevance across platforms
- Establish reporting frameworks and KPIs to measure brand health, funnel impact, and ROI across all brand marketing channels, given the inaugural nature of the role
- Collaborate cross-functionally with performance marketing, ecommerce, and product teams to ensure brand initiatives support broader growth goals
- Manage budget planning, forecasting, and vendor/agency relationships across all brand marketing channels
The Qualifications and Experience we like to see:
- University Degree in Business, Marketing, Communications, or a related discipline
- 5-8 years of demonstrated experience in brand marketing, PR/comms, or a related discipline for a consumer, DTC, or retail brand
- Direct experience across at least several of the following: integrated marketing campaigns, brand partnerships, PR/comms, affiliates, online community management
- A builder's mindset. Comfortable operating without an existing playbook, and energized by the opportunity to define strategy and execution from scratch
- Strong storytelling instincts, with the ability to translate brand positioning into compelling content and campaigns across channels
- Highly collaborative, with the ability to partner cross-functionally with performance marketing, ecommerce, and merchant teams
- Comfortable working with data to measure brand impact, even in channels that are traditionally harder to attribute
- Strong project management skills, sense of initiative, and attention to detail
- Creative thinker who can bring in new ideas and execute on them independently
- Willingness to work some evenings and weekends to support activations and events as needed
Why members of our team love working at Hush:
- Competitive salary
- Medical, vision, and dental insurance
- Associate discount on our products
- Diverse and inclusive work environment
- Investment in training, mentoring, and career development
- Hybrid work environment
Additional Information
This is a current open position. The salary range for this position is $80,000.00 - $100,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.
Inclusion & Belonging
We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.
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