Director of Social Media - Medical Aesthetics

Position Overview:

SkinSpirit is seeking a creative, strategic, and data-informed Director of Social Media to lead our enterprise social media strategy and elevate the SkinSpirit brand across both consumer and industry audiences.

This is a rare opportunity to build something from the ground up. We are creating an in-house social media agency whose clients are our own providers. You will design, launch, and lead this agency, giving 500+ injectors, nurses, aestheticians, and other providers the strategy, content, tools, and coaching they need to build strong personal brands that grow their books of business and SkinSpirit's.

You will operate as the head of an agency: defining service tiers, building a team, creating scalable systems, and measuring results, all while keeping every post compliant with medical advertising standards and consistent with the SkinSpirit brand.

This role will shape how we tell our story, build community, and establish SkinSpirit as a leading voice in aesthetics and skin health. It will own strategy and content execution across Instagram, TikTok, and YouTube – including content strategy and directing your team on calendaring, social analytics and performance reporting – with accountability for brand awareness, engagement, and community growth. The role will lead and develop a team of two and partner closely with our VP of Brand & Creative, Director of PR, and Director of Growth Marketing to deliver an integrated, social-first brand presence. The ideal candidate combines strategy, production, cultural pulse, and creativity with deep platform expertise with an analytical mindset. What You’ll Do:
Build the agency

• Design the operating model for an internal social media agency serving 500+ providers, including service tiers (e.g., self-serve resources, group programs, and high-touch support for top performers), intake, and prioritization
• Build and lead a team of social strategists, content creators, editors, and production resources and decide which capabilities to hire in-house versus source from contractors
• Set the agency's budget, goals, and roadmap, and report on performance to leadership

Enable providers at scale

• Lead team in the creation of playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries providers can use on their own accounts
• Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement
• Organize content production, including in-clinic shoots, before-and-after photography standards, and video, so providers have a steady supply of high-quality content
• Identify and invest in high-potential providers and build a bench of provider creators
• Translate provider content into brand and paid opportunities

Brand

• Lead SkinSpirit’s enterprise social media strategy, elevating the brand across consumer and industry audiences and positioning SkinSpirit as a trusted, leading voice in aesthetics
• Develop and manage a robust content production pipeline
• Manage social media agencies and contractors to support and
• Oversee content strategy and execution across Instagram, TikTok, and YouTube, tailoring storytelling to each platform’s formats, audience behaviors, and algorithms
• Own SkinSpirit’s social content calendar, balancing campaign and launch moments, trend-driven content, treatment and provider education, and always-on storytelling
• Partner closely with the VP of Brand & Creative to concept and deliver social-first content that is elevated, on-brand, and platform-optimized
• Collaborate with the Director of PR and Director of Growth Marketing to align social with PR moments, launches, promotions, and paid campaigns, ensuring an integrated brand presence across channels
• Drive social analytics, social listening and performance reporting, translating results into clear, actionable recommendations for senior leaders
• Lead, mentor, and elevate a team of two, fostering a culture of creativity, accountability, and continuous testing and learning
• Evaluate and test emerging platforms, features, formats, and AI tools to keep SkinSpirit at the forefront of social innovation and improve team efficiency

What You’ll Bring:

• 5+ years of experience in social media marketing, including leading social strategy for a consumer brand; experience in beauty, aesthetics, wellness, or healthcare preferred
• Proven people management experience, with a track record of leading, coaching, and developing high-performing teams
• Deep expertise across Instagram, TikTok, and YouTube, with a strong understanding of platform algorithms, formats, and best practices
• Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth
• Strong analytical skills, with hands-on experience in social analytics, reporting, and social listening tools (e.g., Sprout Social, Archive)
• Ability to set long-term vision and dive into the details to support the team in execution
• Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders
• Deep curiosity and a passion for staying current on social trends, culture, and changing platform dynamics
• Bachelor’s degree required

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear