Product Marketing Manager - 5G, Innovation and Strategy

Singtel Group singtel.com Open · verified Sep 18, 2026

Singapore, Singapore Manager Product Marketing

Mid-level Product Marketing role at Singtel Group. Singapore, Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build adoption plans for 5G across consumer segments, then equip frontline teams and engage customers
You'll manage selected VAS and roaming offerings from acquisition and onboarding through retention and churn reduction
You'll shape roadmaps, pricing and portfolio choices while pursuing upsell, cross-sell, recontracting and in-base growth
You'll bring connectivity propositions to market with Network and IT teams, testing commercial viability and scale
You'll lead strategic projects, align stakeholders and improve customer experience as technology and regulation change

What you bring

You have a bachelor's degree in business, marketing, finance, economics or a related field
You bring at least three to five years in product marketing, product development or business development
You've handled product strategy, go-to-market delivery, lifecycle management and commercial or P&L responsibilities
You can turn performance data into business insight, lead cross-functional work and influence technical and business stakeholders
You communicate strategically, execute with care and work independently in a fast-moving setting

Who this fits

You'll fit this role if you can connect product marketing with commercial strategy, portfolio ownership and transformation work. Experience with telecommunications, 5G, emerging technology, roaming or value-added services would help, alongside comfort working across business and technical teams. The listing identifies Singapore as the location and does not state a travel, visa or work-arrangement requirement.

From the employer

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll help shape the future of connectivity by turning emerging technologies into relevant propositions and experiences that create meaningful value for our customers.

This is where BIG Possibilities become reality.

Be a Part of Something BIG!

As the Product Marketing Manager - 5G, Innovation and Strategy, you will shape the next wave of connectivity and digital services by driving 5G adoption, developing innovative propositions and managing selected Value-Added Services (VAS) and Roaming portfolios.

You will combine product marketing, commercial strategy and innovation to identify emerging opportunities, bring new propositions to market and drive sustainable revenue growth. Working closely with Network, IT and cross-functional teams, you will also lead strategic transformation initiatives that enhance customer experience and keep Singtel ahead of evolving technology and market developments.

How You will Make An Impact:

5G & Emerging Technologies

Lead strategic initiatives to accelerate 5G adoption across diverse consumer segments, aligned with long-term business objectives.
Develop and execute integrated go-to-market strategies, including targeted communications, frontline enablement and customer engagement programmes.
Collaborate cross-functionally with Network and IT teams to identify, evaluate and monetise next-generation connectivity solutions, ensuring commercial viability and scalability.

Value-Added Services (VAS) & Roaming Portfolio Management

Own the end-to-end lifecycle of selected VAS and Roaming offerings, from acquisition and onboarding through to retention and churn mitigation.
Define and execute portfolio strategies across roaming passes, subscriptions, travel-related connectivity services and selected value-added services.
Own product roadmap planning, pricing architecture and portfolio optimisation to improve commercial performance and customer relevance.
Drive revenue uplift through acquisition, upsell, cross-sell, recontracting and in-base penetration strategies.
Develop differentiated value propositions tailored to customer needs, travel patterns, usage behaviours and segment opportunities.
Oversee campaign planning and go-to-market execution across digital, retail and assisted channels.
Monitor portfolio performance, market trends, customer insights and competitor activities to identify opportunities and drive timely commercial actions.

Strategic Projects & Transformation

Lead cross-functional project teams to deliver high-impact strategic initiatives across product lines and customer segments.
Drive stakeholder alignment and governance to ensure timely and effective execution of strategic priorities.
Oversee customer experience and communication strategies in response to regulatory shifts and technological advancements, ensuring transparency and maintaining customer trust.

Skills for Success:

Bachelor's Degree in Business Administration, Marketing, Finance, Economics or a related discipline.
At least 3–5 years of experience in Product Marketing, Product Development or Business Development.
Strong experience in product strategy, go-to-market execution and product lifecycle management.
Strong P&L management and commercial management skills, with the ability to identify and drive revenue opportunities.
Good understanding of telecommunications, 5G, emerging technologies, roaming or value-added services would be an advantage.
Strong analytical skills with the ability to translate data and performance metrics into meaningful business insights.
Proven project management capabilities with experience leading cross-functional initiatives.
Strong process thinking with the ability to shape and improve customer experiences.
Excellent stakeholder management and influencing skills across business and technical teams.
Strong strategic communication and presentation capabilities.
Detail-oriented with a strong bias towards execution.
Able to multitask, take initiative and work independently in a fast-paced environment.
Strong business acumen with the ability to bring the story behind the numbers to life.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!