Hybrid, Sr. Manager, Digital Marketing eCommerce – Kay
At a glance
Senior Digital Marketing role at Signet Jewelers. Irving · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Convert Kay and Peoples business goals into paid plans that build awareness, engagement, demand and omnichannel sales
- Guide launch, major-event and ongoing campaigns from initial plan through agency delivery, adjustment and lessons learned
- Choose custom content and media partnerships that support customers across online and store interactions
- Oversee channel spending and budget timing, using results to sharpen effectiveness and business contribution
- Bring brand, ecommerce, CRM, merchandising, store operations, analytics, creative and agency partners together
What you bring
- At least seven years in media, covering performance work and hands-on delivery across digital video, display, paid social and search
- A bachelor's degree in business or marketing is required
- You can diagnose campaign results and turn the findings into practical next steps for stronger engagement and sales
Who this fits
This senior role suits someone with media leadership and team coaching experience who can influence partners across functions. You'll work across Kay and Peoples programs and connect digital marketing with ecommerce and store activity. The role is hybrid in Irving.
From the employer
We have many opportunities available on our other career site pages. Click here to link to our careers page!
Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
The Sr. Manager, Digital Marketing will lead media strategy, planning, and execution across Signet’s Milestone brands, Kay and Peoples, translating brand and business priorities into full-funnel programs that drive awareness, engagement, demand, and omnichannel sales growth.
Key Responsibilities
- Support brand strategy by translating business and brand goals into integrated paid media plans that deliver reach, resonance, efficiency, and ROAS across Kay and Peoples.
- Lead tactical campaign planning and execution for brand launches, tentpoles, and evergreen programs from strategy through activation, optimization, and learnings in partnership with agencies.
- Evaluate and shape custom content programs and strategic media partnerships that strengthen the omnichannel customer journey.
- Steward media investment to improve effectiveness, efficiency, budget pacing, and business impact across channels.
- Drive cross-functional collaboration with Brand Marketing, E-Commerce, CRM, Merchandising, Store Operations, analytics, creative, media agencies, and other partners.
- Analyze performance and translate insights into action to improve future planning, campaign outcomes, and omnichannel business results
- Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
Experience Requirements
- 7+ years of media experience, including performance media and hands-on experience across digital video, display, paid social, paid search, linear TV, and emerging media.
- Strong understanding of omnichannel and cross-device shopping behaviors across awareness, consideration, ecommerce, CRM, and store-influenced interactions.
- Ability to analyze campaign performance, identify what is driving results, and translate insights into clear recommendations that improve customer engagement and sales growth.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities.
- Proven ability to influence stakeholders, navigate complexity, build strong partnerships, and deliver business results.
- Proven people leadership, coaching, and team development skills.
- Passion for driving change, challenging the status quo, and improving ways of working.
- Bachelor's Degree in Business, Marketing required
- Agency experience preferred.
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
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