Manager of Enrollment Communications and Digital Marketing
At a glance
Mid-level Digital Marketing role at EF / Hult. Boston · full-time · $75,000–$95,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Lead enrollment communications for North American undergraduate audiences, including students, families, and college counselors
- Find channels that raise local awareness of Hult’s undergraduate programs
- Measure regional campaigns to increase interest and move prospects toward applications
- Bring enrollment insights to Boston teams and advisors to shape admissions activity
- Develop U.S. higher education messaging with the London marketing team
What you bring
- Three to five years of hands-on marketing experience is required
- A bachelor’s degree is required for the role
- You can use communication channels, imagery, language, and audience targeting to support complex decisions
- You turn customer and program insights into practical campaigns, then use data to improve them
- Fluency in English is required, while Spanish fluency is an advantage
Who this fits
You’ll suit a hands-on manager role focused on undergraduate enrollment communications, audience segmentation, campaign performance, and digital engagement. The position is based in Boston and involves collaboration with Boston-based enrollment and campus teams plus a London-based marketing team. Higher education experience, Salesforce, Marketing Cloud, and Tableau are preferred rather than required.
From the employer
Hult International Business School is seeking a Manager of Enrollment Communications & Digital Marketing to support undergraduate enrollment growth across North America. This role will lead communication strategy, digital engagement, and audience segmentation for prospective students, parents, guardians, and high school counselors.
This is a hands-on role for someone who can turn enrollment priorities into clear, targeted, and effective communication campaigns. The position will work closely with the enrollment team to strengthen candidate engagement, improve follow-up strategy, and ensure the right audiences receive the right message at the right time.
Core Responsibilities
- Lead Hult International Business School’s communication strategy for North American undergraduate enrollment, inclusive of students, parents/guardians and college counselors.
- Identify new channels to build local brand awareness of Hult’s growing undergraduate programs.
- Track performance of regional marketing campaigns with the goal of driving more interest and improving conversion to applicant and beyond
- Collaborate with Boston-based enrollment and campus teams to bring key insights to advisors and guide enrollment and admissions activities.
- Alongside our London-based marketing team, identify key message that strengthen our brand positioning within the U.S. higher ed landscape.
Skills you need to thrive:
- Passion and understanding of higher education. You understand what and how people approach the college selection process. You have a demonstrated ability to leverage communication channels to build brand awareness and help guide people through a complicated decision making process. Prior experience within higher ed preferred but not required.
- Exceptional communication skills. You ideally have a demonstrated understanding of how to leverage the power of images, words and channels to bring the right message to the right audience.
- Ability to turn insights into action. You have a natural curiosity to understand the customer, the decision markers and the programs. You then take those insights and turn them into actual marketing campaigns not just ideas.
- Data-driven strategist. You know how to leverage data to make informed decisions on launching and optimizing marketing activities.
Qualifications
- 3-5 years in of hands-on marketing experience required.
- Experience working within a university or college admissions or marketing department preferred, but not necessary
- Experience with Salesforce, Marketing Cloud and Tableau preferred.
- Fluent in English, fluency in Spanish a plus
- Bachelor’s degree required
Salary Range
$75,000-$95,000* USD
Salary reflects the minimum and maximum range for new hires for the position. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Equal opportunities at Hult
Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry. Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you.
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