Senior Associate / Assistant Manager, Digital Content & Platforms Manager

[What the role is]

Science Centre Singapore is seeking a detail-oriented and digitally savvy individual to manage and optimise our website, mobile application and membership rewards platform. The role focuses on digital content management, platform maintenance, SEO/AEO/GEO optimisation, analytics and user journey enhancements to improve online discoverability, visitor engagement and ticket conversions.

The Senior Associate/Assistant Manager, Digital Content & Platforms Manager will work closely with internal stakeholders and external vendors to ensure seamless, accessible and high-performing digital experiences, with opportunities to contribute to digital infrastructure planning for the New Science Centre.

[What you will be working on]

1. Website, Mobile Application and Membership Rewards Management

• Manage daily content updates, publishing and maintenance across CMS (including headless CMS), mobile application backend and membership rewards portal.
• Configure promotional codes, redemption rules and reward listings; perform basic HTML/CSS troubleshooting and optimise digital assets.
• Maintain content logs and SOPs while ensuring compliance with WCAG accessibility standards, PDPA requirements and cookie consent guidelines.

2. Digital Conversion and Customer Data Management

• Monitor and optimise ticketing and booking journeys through landing page testing, user engagement analysis and conversion improvements.
• Ensure accurate, consent-compliant data collection through web forms and integration with Salesforce Marketing Cloud and Customer Data Platform (CDP).

3. Quality Assurance and Platform Governance

• Review stakeholder content requests, ensuring accuracy of information, promotional terms, links and formatting.
• Enforce mandatory approval and quality assurance checks before promotional codes and redemption rules go live.
• Coordinate with external vendors on troubleshooting, bug fixes, UAT, app store submissions, system releases and service request tracking.

4. Search Optimisation and Digital Content Development

• Apply SEO, AEO and GEO principles through keyword research, content writing and optimisation of metadata, headings and image alt text.
• Use approved AI tools responsibly for content optimisation and quality checks, and coordinate deliverables with external SEO/GEO specialists.

5. Digital Analytics and Performance Reporting

• Monitor website and mobile application performance using GA4, Google Search Console and relevant analytics tools.
• Track traffic, engagement, conversions, page speed, booking drop-offs and redemption issues, providing performance updates and improvement recommendations.

6. Digital Platform Optimisation and Vendor Management

• Develop quarterly optimisation plans based on analytics, user feedback and platform requirements.
• Manage vendor relationships, service-level agreements (SLAs), escalations and deliverables while supporting digital initiatives and New Science Centre platform planning.
• Guide interns or temporary staff where required.

[What we are looking for]

• Diploma or Degree in Computer Science, Mass Communications, Digital Marketing, Information Technology or related disciplines.
• 3- 5 years (Senior Associate) or 5–8 years (Assistant Manager) of relevant experience in website administration, CMS management, mobile application backend operations or e-commerce platforms.
• Hands-on experience configuring promotional codes, redemption rules, app content and user deep links.
• Working knowledge of SEO, AEO, GEO, basic HTML/CSS, Google Analytics 4 (GA4) and Google Search Console.
• Experience managing external web, mobile application or SEO vendors and tracking deliverables.
• Basic image editing skills using Canva, Adobe Photoshop or similar tools.
• Familiarity with Google Tag Manager (GTM), UTM tagging, headless CMS, Salesforce Marketing Cloud, CDP and WCAG standards would be advantageous.
• Meticulous, organised and process-driven, with strong attention to detail, documentation and quality assurance.
• Strong communication and stakeholder management skills, with the ability to uphold digital governance standards.
• Adaptable and proactive, with an interest in emerging digital technologies and responsible use of AI tools.

Only shortlisted candidates will be notified.

*Note: There is a 30 minutes written test for this role before the interview commence.