Product Marketing Lead
At a glance
Senior Product Marketing role at Serval. San Francisco · full-time · $190,000–$260,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the product story, value propositions, and differentiation from legacy IT service tools and other AI offerings
- Take launches from prioritization through go-to-market execution, aligning product, sales, and demand generation
- Create sales materials including pitch decks, battle cards, demo stories, and objection responses that reps can use
- Study IT, security, and operations buyers, their challenges, alternatives, and purchase decisions to shape messaging
- Work with demand generation and content on campaigns, webinars, and thought leadership that support pipeline
What you bring
- At least seven years in product marketing, preferably for B2B SaaS aimed at technical buyers
- You have led positioning and launches from planning through execution, rather than only contributing materials
- Strong writing skills, with the ability to make technical products clear and credible for executives
- You use research, win/loss findings, and data to ground messaging and assess what helps close business
Who this fits
This senior builder role suits someone ready to establish product marketing foundations and work closely with product, sales, and marketing in an evolving category. The role is based on-site in San Francisco.
From the employer
Who We Are
Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Our AI agents build the automations that power employee support, then resolve requests against them instantly—helping teams across IT, HR, finance, legal, and beyond automate work within one governed platform.
Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Serval. Headquartered in San Francisco, we’ve raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, General Catalyst, and Elad Gil, most recently a $150 million Series C at a $3 billion valuation.
We’re building a team that moves quickly, takes ownership, and wants to make a meaningful impact on how the world’s largest organizations work. Come help us build what’s next for enterprise service management.
About the role:
Serval is hiring a Product Marketing Lead to own how Serval shows up in the market: how we position the product, how we equip sales to win, and how we translate a fast-moving roadmap into stories buyers care about. You'll sit at the center of product, sales, and marketing, and you'll be a founding voice on the PMM function as it scales.
This is a builder role. You'll set the messaging foundation, run launches, and give the sales team the ammunition to close. If you want a defined playbook handed to you, this isn't the role. If you want to write the playbook, read on.
What You'll Do:
Own positioning and messaging for Serval: the narrative, the value props, and the differentiation against legacy ITSM and other AI point solutions. Make it sharp, make it true, make it repeatable.
Lead product launches from tiering to GTM plan to execution, coordinating product, sales, and demand gen so releases land with customers and not just in a changelog.
Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel that reps actually use.
Become the resident expert on our buyers [IT, security, and ops leaders] and their world: their pain, their alternatives, their buying process. Turn that into messaging that resonates.
Drive competitive intelligence: track the landscape, build the battle cards, and arm the field to win head-to-head.
Partner with demand gen and content on campaigns, webinars, and thought leadership that move pipeline, not just impressions.
Support pricing and packaging work with market and win/loss insight.
Create customer-facing proof: case studies, ROI narratives, and reference content that make the value undeniable.
What you'll need:
7+ years in product marketing, ideally in B2B SaaS sold to technical buyers [IT, security, DevOps, or infrastructure].
A track record of owning positioning and launches end to end, not just contributing slides to someone else's plan.
Strong writing. You can take a complex, technical product and make it clear, credible, and compelling to a busy executive.
Deep comfort partnering with sales. You've built enablement that reps chose to use because it helped them win.
Analytical instincts: you ground messaging in research, win/loss, and data, and you can tell the difference between a story that sounds good and one that closes.
Bias to action and comfort with ambiguity. You thrive when the category is undefined and the answer isn't in a template.
Bonus: experience with ITSM, IT operations, identity/access, security, or AI/agent products.
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.
Product Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Product Marketing$190k+
Find me workBy the team behind growthroles.