Field Marketing Manager
At a glance
Manager-level Event Marketing role at Serval. New York · full-time · $125,000–$185,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan regional dinners, happy hours, hackathons and other field experiences tied to target accounts and active sales opportunities
- Help run account-based programs for priority accounts using direct mail, events, digital, gifts and content
- Handle event details from venue and vendor coordination through invitations, registration, on-site support and follow-up
- Work with Sales on territory and account priorities, then connect programs to pipeline and report engagement, attendance, pilots and influence
- Try new ways to reach prospects, review what works and adjust future programs
What you bring
- One to two years in field, event, growth or account-based marketing; internships and related roles count
- You can organize several events and deadlines while keeping the details on track
- You can pull basic reports, interpret metrics and use the results to guide decisions
Who this fits
This hands-on manager role suits someone early in their marketing career who wants direct event execution and close work with Sales. The role is based on-site in New York and involves about a quarter travel, rising to as much as half during some seasons.
From the employer
Who We Are
Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Our AI agents build the automations that power employee support, then resolve requests against them instantly—helping teams across IT, HR, finance, legal, and beyond automate work within one governed platform.
Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Serval. Headquartered in San Francisco, we’ve raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, General Catalyst, and Elad Gil, most recently a $150 million Series C at a $3 billion valuation.
We’re building a team that moves quickly, takes ownership, and wants to make a meaningful impact on how the world’s largest organizations work. Come help us build what’s next for enterprise service management.
Role Overview
The opportunities that matter most are often the hardest to get in front of. As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account-based marketing (ABM) plays for our most important accounts. This is a hands-on role for someone early in their career who's eager to learn fast, get creative, and see their work directly open doors and move deals forward.
You'll get real ownership from day one, plus coaching and room to grow. As our West Coast presence expands, so will your scope, budget, and responsibility.
Who You Are
Creative and curious. You see an opening where others see a closed door, and you're always looking for a fresh angle to reach the accounts that matter.
Not afraid to try new things. You'd rather test something bold than default to "the way it's always been done" - and you learn quickly from what works and what doesn't.
A doer. You're happy to roll up your sleeves: pulling a report, coordinating with a venue, prepping event logistics, or dreaming up an eye-catching way to grab a prospect's attention.
What You'll Do
Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.
What You'll Need
1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
A collaborative style that earns trust with Sales and marketing teammates quickly.
Comfortable moving fast, experimenting, and adjusting in real time.
A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
Comfortable with roughly 25% travel, up to 50% seasonally.
Nice to Have
Exposure to marketing toward IT, Engineering, or Security audiences.
Experience supporting events or campaigns in a B2B or startup environment.
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.
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