Sr Field Marketing Manager
At a glance
Senior Event Marketing role at FurtherAI. New York · full-time · $150,000–$180,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Choose East Coast conferences, related gatherings and hosted events, then manage the calendar and budget using account fit and past results
- Set each event’s targets and plan, and give Sales the account lists, meeting aims and background they need
- Coordinate pre-event email and social promotion with marketing, then handle on-site issues and keep meetings and booth activity running
- Make sure event outcomes are recorded and follow-up gets completed, with teams accountable for next steps
- Track meetings, created and influenced pipeline, and ROI for leadership, then recommend what to expand, change or stop
What you bring
- At least seven years in B2B field or event marketing, including responsibility for a regional or national program
- A track record of connecting events to pipeline and revenue, with results you can explain using numbers
- Hands-on experience delivering conferences, related events and events your team hosts
- You can work with CRM data, dashboards and leadership updates, and have used AI to make event delivery or reporting more efficient
Who this fits
This is a senior, hands-on individual contributor position for someone who can set regional event direction and deliver the work alongside Sales. You’ll work in person in New York City Monday through Friday, own East Coast events and share some central event responsibilities with a West Coast colleague. You’ll report to the VP of Growth Marketing, with a stated path toward leading demand generation as the company grows.
From the employer
Senior Field Marketing Manager
Location: New York, NY: In-person (M-F)
We're hiring a Senior Field Marketing Manager in New York City to own all East Coast events and lead the next phase of our event program: industry conferences, ancillary events around them, and events we host ourselves.
This is a strategy, execution, and ROI role. You'll decide where we show up, make every event count for Sales, and prove what each one returns. You'll also share some central responsibilities with our Sr. Field Events Manager on the west coast. This role reports to the VP of Growth Marketing.
Why FurtherAI?
Elite Team & Culture: Join a YC and a16z-backed startup, collaborating with industry experts who share your hunger and ambition. Be part of a culture built for high performers who are proud to put in the work.
Transformative Opportunity: Bring pioneering AI solutions to market in complex, regulated industries and help modernize a trillion-dollar sector.
Real Ownership: Shape how FurtherAI generates pipeline from the ground up, with real budget, full accountability, and a direct line to leadership.
Path to Leadership: Start as a hands-on IC and grow into leading a demand generation team as the company scales.
Highly Competitive Compensation: Strong base salary, equity, and comprehensive benefits.
What you'll own
Strategy
Set and own the East Coast event strategy, calendar, and budget across conferences, ancillary events, and hosted events.
Make the call on where we invest, where we cut, and when to try something new, using our ICP, target accounts, and past results to back your decisions.
Co-own the event playbook, goal-setting framework, and reporting so results compare cleanly across regions.
Execution
Set the goals and plan for each event, and make the decisions needed to keep it moving without waiting for sign-off on every detail.
Equip Sales with target accounts, meeting goals, and context so they're set up for success.
Partner with the broader marketing team to plan and schedule email and social campaigns that build awareness ahead of each event, so prospects and customers know where to find us and have a reason to stop by.
Lead on site: solve problems in the moment, keep meetings on track, keep the booth presentable, and make sure internal teams are where they need to be.
Ensure outcomes are captured and follow-up is driven to completion, holding teams accountable so we get the most out of every event opportunity.
ROI
Define what success looks like for every event and own the results, reporting meetings, pipeline created, pipeline influenced, and ROI to leadership.
Bring a point of view: turn results into clear recommendations on where to double down, adjust, or walk away.
What you bring
7+ years in B2B field or event marketing, including ownership of a regional or national event program.
A proven record of tying events to pipeline and revenue, with numbers you can walk us through.
Experience running conferences, ancillary events, and owned events.
Strong strategic judgment paired with hands-on execution.
A track record of partnering with Sales and holding teams accountable to goals.
Comfort with CRM data, dashboards, and leadership readouts.
Strong attention to detail, with the care to make sure every event leaves a lasting impression on prospects and customers.
Experience using AI to streamline event execution and reporting.
Nice to have
Experience in insurance, financial services, or enterprise AI/SaaS.
An existing network of East Coast venues, agencies, and event organizers.
You can look forward to the following benefits:
Fully covered, best-in-class health, dental, and vision benefits
Competitive compensation, meaningful stock options, company 401(k)
Unlimited PTO
Outstanding in-office culture in the heart of New York City
Lunch and dinner onsite
Team events, such as happy hours and off-sites
Commuter benefits
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