Marketing Application Systems Analyst - Remote

Sentara Health Open · verified Oct 7, 2026

Remote United States Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Sentara Health. Remote, United States · full-time · $76,273–$118,872 base.

SalaryStated by Sentara Health

$76,273 – $118,872

Base salary for this role, in USD per year, as published in the posting.

RoleGeneral Marketing

SeniorityMid-level

LocationUnited States

WorkplaceRemote

EmploymentFull-time

Base pay$76,273–$118,872

PostedOct 7, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Configure, run and evaluate CRM-based marketing and sales initiatives across digital channels
Sort and segment customer data, then use it for analysis, scoring and modeling
Create databases and produce performance reporting and customer analytics
Improve CRM applications, digital outreach campaigns and electronic marketing programs

What you bring

You hold a bachelor's degree and have at least two years in digital marketing analytics
You have used SQL and Salesforce as part of your work
You bring healthcare experience and strong working skills with CRM platforms and digital measurement tools
You have worked in marketing that uses multiple channels

Who this fits

This fully remote role suits someone who wants hands-on ownership of CRM campaign setup, delivery and analysis. Remote employment is available to people in the states named in the posting.

From the employer

City/State

Norfolk, VA

Work Shift

First (Days)

Overview:

Sentara is hiring for a Marketing Application System Analyst!

This position is fully remote.

Overview

Acts as a critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns, and electronic marketing programs. This position will specifically support the digital setup, execution, and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation, analysis, scoring, and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytics.

Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.

Education

Bachelor's Degree (Required)

Certification/Licensure

Google Data Analytics Professional Certificate (Preferred)
Microsoft Certified Power BI (Preferred)
Adobe Customer Journey Analytics (CJA) (Preferred)

Experience

Required to have a minimum of 2 years of experience working in digital marketing and analytics
Required to have experience using SQL
Required to have experience working in the healthcare industry
Required to have experience using in Salesforce


We provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay range for full-time employment is $76,273.60 - $118,872.00 annually. Additional compensation may be available for this role, such as shift differentials, on-call pay, shift premiums, extra-shift incentives, or bonus opportunities. Compensation within the range may vary based on qualifications, experience, location, market conditions, and business needs. Note: If an annual salary is posted, it is based on a full-time colleague working 2,080 hours annually.

Sentara offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance; 401(k)/403(b) with employer match; paid time off (vacation, sick time, and holidays); paid parental and military leave; educational assistance or student loan repayment; and voluntary benefits.


Benefits: Caring For Your Family and Your Career

• Medical, Dental, Vision plans

• Adoption, Fertility and Surrogacy Reimbursement up to $10,000

• Paid Time Off and Sick Leave

• Paid Parental & Family Caregiver Leave

• Emergency Backup Care

• Long-Term, Short-Term Disability, and Critical Illness plans

• Life Insurance

• 401k/403B with Employer Match

• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education

• Student Debt Pay Down – $10,000

•Pet Insurance
•Legal Resources Plan
•Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission “to improve health every day,” this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.