Business Systems Analyst: Salesforce Marketing
At a glance
Mid-level General Marketing role at Albemarle. Banglore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Support and improve business systems and processes used by Marketing, Sales, Product Management and Customer Success
- Analyze business needs, recommend process changes and coordinate delivery of system solutions
- Provide day-to-day operational support and guide users through new system capabilities
- Connect Marketing Cloud, Account Engagement and Salesforce CRM, while improving lead routing and campaign attribution
- Find ways to apply automation, analytics and process standards to improve efficiency and user experience
What you bring
- You bring functional expertise in Salesforce Marketing Cloud and Salesforce Account Engagement
- You can connect marketing automation processes with CRM and customer or prospect lifecycle stages
Who this fits
This role suits someone who can work with Marketing and Sales stakeholders, technical teams and service providers on system improvements and ongoing support. The position is based in Bangalore, India, and requires working in the office.
From the employer
Be an essential element to a brighter future.
We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health. Join our values-led organization committed to building a more resilient world with people and planet in mind. Our core values are the foundation that make us successful for ourselves, our customers and the planet.
Job Description
[Albemarle is hiring for a [Business Systems Analyst: Salesforce Marketing]. This position is in-office and located in Bangalore, India.
The Business Systems Analyst (BSA) is responsible for supporting, enhancing, and optimizing enterprise applications and business processes within Marketing, Sales, Product Management, and customer Success domains. The BSA serves as a trusted partner to Marketing stakeholders, providing functional expertise, solution analysis, process improvement recommendations, and day-to-day operational support to ensure enterprise systems effectively enable business objectives.
The BSA works closely with Marketing users, the Manager Enterprise Systems, Digital Business Partners, technical teams, and third-party service providers to deliver stable, efficient, and scalable technology solutions. This role is responsible for analyzing business requirements, identifying process improvement opportunities, coordinating solution delivery, supporting system enhancements, and ensuring the successful adoption of new capabilities.
In addition to operational support responsibilities, the BSA contributes to continuous improvement initiatives by identifying opportunities to leverage automation, analytics, AI-enabled capabilities, and process standardization to improve efficiency, effectiveness, and user experience.
Domain Responsibility Summary
Serve as techno functional expert for Salesforce Marketing Cloud and Salesforce Account Engagement (Pardot) capabilities.
Ensure seamless integration between Marketing Cloud, Account Engagement, and Salesforce CRM.
Collaborate with Marketing & Sales leadership to improve:
- Lead routing
- Opportunity influence tracking
- Campaign attribution
- Sales engagement processes
Align marketing automation processes with customer and prospect lifecycle stages.
Benefits of Joining Albemarle
Competitive compensation
Comprehensive benefits package
A diverse array of resources to support you professionally and personally.
We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.
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