Lead Digital Marketing Specialist
At a glance
Senior Digital Marketing role at SEL. Washington · full-time · $92,200–$120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and run digital ad plans across product and program areas, working with marketing program managers to match campaign goals
- Choose the approach for each ad, oversee its creation, then keep campaigns maintained across Google, LinkedIn and Meta
- Review campaign results, use performance data to make adjustments, and prepare reports against campaign objectives
- Plan and deliver several digital marketing projects, using business and audience insights to shape future advertising
- Represent the brand in digital campaigns, improve advertising practices, and mentor colleagues when needed
What you bring
- At least six years of professional experience in a related field
- A track record of leading digital advertising work from early concept through launch
- Strong analytical and organizational judgment, including the ability to explain complex ideas simply
- A marketing, business, communications or related degree is preferred
Who this fits
This senior lead role suits someone who can steer digital advertising projects and coach other staff while remaining hands-on with campaign strategy and optimization. The position is based at the corporate office in Pullman, Washington. The stated annual pay range is $92,200 to $120,000, with starting pay tied to job-related factors.
From the employer
We are seeking a skilled Lead Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, launching, and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy, production, and maintenance across multiple platforms, including Google, LinkedIn, and Meta.
As a Lead Digital Marketing Specialist, a typical day might include the following:
- Develop and implement digital advertising strategies based on the company’s business objectives and/or end user need.
- Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives.
- Represent SEL’s brand and voice to drive digital marketing efforts.
- Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc.
- Plan, organize, manage, and complete digital marketing initiatives.
- Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.
- Plan and manage multiple and/or large projects.
- Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed.
- Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems.
- Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.
This job might be for you if have the following:
Bachelor’s degree in Marketing, Business, Communications or related field preferred
6+ years of professional experience in a related field
Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms
Experience leading digital marketing advertising initiatives from ideation through implementation
Understand budget management
Strong relationship building, communication, and networking skills
Strong writing, documentation, and speaking skills
Ability to learn new skills and assume new responsibilities
Ability to work cooperatively in a team environment
Preferred Qualifications:
Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads
Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages
Effective writing/copywriting, editing, reporting and project management skills
Strong understanding of users/consumers and the ability to predict needs by understanding behavior
Location
Pullman, WA - SEL corporate office is located in Eastern Washington where you'll enjoy an unmatched quality of life. Enjoy the smaller town life: country space, freedom from traffic, easy access to recreational activities in nearby mountains, rivers, and forests, as well as great schools and universities.
Competitive pay. Superior benefits. Inspiring work.
People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees.
- We’re 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.
- We offer top tier medical, prescription, dental, vision, life, and disability insurance.
- We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay.
- We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs.
- Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.
Pay Range Data: $92,200 - $120,000 annually
We set starting pay based on job-related factors such as your experience, training, knowledge, and skills. We are looking to fill this position at the Lead Digital Marketing Specialist level, and we welcome applicants with a range of experience. Depending on your background, we may consider you for a different level, with compensation aligned accordingly.
Communication with Applicants
We communicate with all applicants. If you do not receive a response about your application, please check your SPAM filter or reach out to us at careers@selinc.com.
SEL is an Equal Opportunity Employer: Vets/Disabled.
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