Regional Product Marketing Manager (TV / AV / Monitor)

Sec Open · verified Sep 23, 2026

Mapletree Business City Manager Product Marketing

At a glance

Mid-level Product Marketing role at Sec. Mapletree Business City.

Pay not stated Product Marketing Manager salary

RoleProduct Marketing

SeniorityManager

LocationMapletree Business City

PostedSep 23, 2026 · 0d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn headquarters direction into regional strategies and country action plans for the Monitor business across eight markets
Examine sales, share, profitability, product mix, inventory and supply metrics to uncover gaps and trigger corrective action
Shape the Monitor range, pricing structure, product requirements and promotional boundaries for different markets
Set launch and campaign direction, review country plans, and track sales ramp-up, awareness and in-store execution
Create playbooks, dashboards and shared tools while using automation and AI to improve reporting and country-team capability

What you bring

A bachelor’s degree is required, while an MA or MBA would strengthen your application
At least eight years in product marketing, product management, commercial strategy or a related role in consumer electronics, technology or devices
You can convert commercial goals into practical plans, measurable actions and evidence-based decisions
You communicate well with senior stakeholders, country teams and cross-functional partners while managing competing regional priorities

Who this fits

You’ll suit a senior regional operator who can connect strategy, portfolio decisions, pricing, launches and performance reviews across Southeast Asia and Oceania. The role is based at Mapletree Business City in Singapore and centers on the Monitor business, with possible later scope covering Soundbars, Party Audio and Wi-Fi Speakers. Monitor product marketing, especially Gaming Monitors, and experience across SEAO markets are preferred.

From the employer

Position Summary

As the Regional Product Marketing Manager, you will drive the Monitor business across Southeast Asia and Oceania (SEAO), translating HQ strategy into regional priorities and market-level action plans that drive sustainable revenue, profitability and market share growth.

You will be part of the TV/AV/Monitor Product Marketing Center of Excellence (CoE), working closely with Samsung’s HQ in South Korea, country subsidiaries and cross-functional teams across the Regional HQ. The role combines business strategy, performance management, product portfolio and pricing strategy, go-to-market planning and product marketing capability development across markets.

Your primary focus will be the Monitor business, covering Gaming, Office/General Use and Smart Monitors. Depending on business needs and your experience, the scope may also expand over time to include Sound Devices such as Soundbars, Party Audio and Wi-Fi Speakers.

Role and Responsibilities

As part of the TV/AV/Monitor Product Marketing COE, you will own the regional Monitor business across eight markets and report to the TV/AV/Monitor Product Marketing Head.

Regional Business Strategy

Translate HQ TV/AV/Monitor strategy, product direction and priorities into clear regional strategies and market-level action plans.
Develop a strong understanding of assigned markets, analyzing market trends, competitors and business performance to identify growth opportunities and gaps by country.
Develop and drive regional growth initiatives and strategic projects, with clear objectives and measurable business impact.

Business Performance Management

Analyze regional and market performance across key metrics including sales, market share, profitability and product mix, and provide regular updates to management.
Review country business plans, identify performance gaps and root causes, and work with local teams to develop and track corrective and recovery actions.
Monitor sell-in, sell-out, inventory, weeks of supply and aging to identify demand and stock risks early and drive appropriate actions.

Product Portfolio & Pricing Strategy

Optimize the regional Monitor portfolio and price-band architecture to strengthen market coverage, competitiveness and profitability.
Consolidate market requirements and provide HQ with regional input on product line-up, specifications, positioning and market needs.
Define regional pricing and promotional guardrails while allowing appropriate adaptation to local market conditions.

Go-to-Market Planning

Define regional GTM direction for key product launches, priority growth segments and strategic campaigns, with a particular focus on the Monitor business.
Review local launch plans, challenge assumptions, provide feedback and track execution across key launch indicators such as sales ramp-up, awareness and in-store/display execution.
Develop regional promotions and product bundles, and analyze promotional ROI to assess business impact.

Product Marketing Capability Development

Identify high-performing market initiatives and global best practices, and develop playbooks and toolkits to scale effective approaches across the region.
Build common PM tools, templates, dashboards and analytical approaches to improve consistency, efficiency and decision-making.
Leverage automation and AI tools to streamline recurring reporting and analysis.
Strengthen country PM capabilities through business reviews, coaching, shared standards and capability-building initiatives.

Skills and Qualifications

Required Qualifications

Bachelor’s degree required; postgraduate qualifications such as an MA or MBA are preferred.
8+ years of relevant experience in Product Marketing, Product Management, Commercial Strategy or a related function within consumer electronics, technology or device businesses.
Strong commercial and strategic thinking, with the ability to translate business objectives into practical plans and measurable actions.
Strong analytical and problem-solving skills, including the ability to identify root causes and translate data into actionable insights.
Strong interpersonal and communication skills, with the ability to influence and collaborate effectively with senior stakeholders, country teams and cross-functional partners.
Proactive, practical and results-oriented approach, with the ability to manage multiple priorities in a fast-paced regional environment.
Comfortable leveraging AI and digital tools to improve analysis, reporting and ways of working.

Preferred Qualifications

Product Marketing experience in the Monitor business, particularly Gaming Monitors, is highly preferred.
Regional or subsidiary Product Marketing experience within Consumer Electronics, particularly across SEAO markets.

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