Creative Director, Attraction Design & Development

Seaworldentertainment Open · verified Sep 11, 2026

Orlando Full-time Director Creative

Leadership Creative role at Seaworldentertainment. Orlando · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set creative direction for major capital projects from early concepts through final execution
Lead attraction concepts from initial exploration toward one clear vision for the guest experience
Oversee planning and delivery so project elements meet creative, experiential, and quality goals
Unite teams, leaders, partners, licensors, and IP stakeholders around the story and experience
Present visual and verbal materials that explain concepts, direction, and project progress

What you bring

Bring ten-plus years in themed entertainment, attraction design, concept art, or related work
Show at least three years leading design teams and a strong creative portfolio
Apply narrative placemaking, urban design, and emotional design to immersive environments
Communicate clearly in verbal and visual presentations while managing competing priorities
Hold a preferred bachelor's degree in a listed creative discipline, or offer equivalent education and experience

Who this fits

This role suits a creative leader who can guide multidisciplinary teams and shape memorable, repeatable guest experiences across major projects. The position is based in Orlando and requires schedule flexibility for domestic and international business travel.

From the employer

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

As Creative Director, Attraction Design & Development, you will lead the creative vision for major capital projects across United Parks & Resorts. You will be responsible for defining, communicating, and ensuring creative intent from early concept development through final execution. As the creative leader, you will collaborate with cross-functional teams, leadership, and external partners to deliver cohesive, high-quality guest experiences aligned with brand and business objectives.

Lead the creative development of assigned projects that shape and elevate the guest experience, driving original ideas through early exploration and concept development toward a strong, unified vision.
Guide and oversee the planning and execution of project elements to ensure alignment with creative goals, experiential objectives, and established quality standards.
Serve as the primary steward of the creative vision by inspiring, aligning, and unifying project teams around a shared narrative and experiential intent, while adapting the creative approach as needed to preserve the integrity of the guest experience.
Partner closely with the Vice President of Attraction Design & Development to align creative strategy with organizational priorities and ensure design intent is carried consistently through all phases of development.
Develop, refine, and present clear and compelling creative materials for internal and external audiences to communicate project concepts, creative direction, and progress.
Maintain effective collaboration with internal departments, external partners, licensors, and intellectual property stakeholders to support successful execution of the creative vision.
Perform other duties as assigned.

What it takes to succeed:

Strong creative leadership skills with the ability to inspire, align, and guide multidisciplinary teams.
Proven ability to translate creative vision into cohesive, high-quality designs that make for engaging, repeatable, and memorable guest experience.
Strong understanding of narrative placemaking and urban design principles, with the ability to apply them to immersive, experience-based environments.
Strong understanding of emotional design, using story, space, and sensory cues to create meaningful and memorable guest connections within experiences.
Excellent communication and presentation skills, both verbal and visual.
Ability to manage multiple priorities in a fast-paced, collaborative environment.
Strong organizational skills and attention to detail.

What else is important:

Bachelor’s degree in Theater, Art, Film, Architecture, Creative Writing, Interior Design, or a related field is preferred; or an equivalent combination of education and experience.
10+ years of professional experience in themed entertainment, attraction design, concept art, or related disciplines. 3+ years experience in leading design team.
Strong portfolio demonstrating creative expertise
Flexibility in schedule for business travel, domestic and international

Preferred Qualifications:

Proven experience in architecture, interior design, and urban placemaking for theme parks.
Proven experience working on habitat designs for Zoos and/or Aquariums
Proven experience working on media based/interactive attractions

The perks of the position:

Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.