Sr Multimarket Digital Content Producer

Scripps Digital Content Hub is seeking a Sr Multimarket Digital Content Producer who will independently execute, optimize, and improve digital content across an assigned group of local station markets. Apply advanced digital storytelling, social media, video, platform, and analytics knowledge to develop market-specific content approaches, troubleshoot complex content and platform performance challenges, and contribute to measurable audience growth across social media, owned-and-operated (O&O) web platforms, mobile apps, and connected TV (CTV) applications. The Regional Digital Content Producer partners with station teams, Multi-Media Journalists (MMJs), and regional digital leadership to translate Content Strategy 3.0 into actionable digital plans, coordinate priority digital initiatives, and share best-practice recommendations that improve reach, engagement, and platform performance.

Applications received by Nov 3rd will receive priority consideration. Those received after that date will be reviewed as needed.

WHAT YOU'LL DO:

• Partner with station teams, Multi-Media Journalists (MMJs), and regional digital leadership to translate Content Strategy 3.0 into actionable digital plans, coordinate priority digital initiatives, and share best-practice recommendations that improve reach, engagement, and platform performance.
• Optimize digital content and web content management for multiple station markets, determining the best approach to meet audience, brand, and platform performance goals
• Develop and produce priority vertical video content across social and owned-and-operated (O&O) platforms, applying strong video production and content creation judgment to support audience engagement
• Create and refine social media graphics, thumbnails, and visual packages for priority content, applying graphic design and image editing practices to support performance across platforms
• Manage above-the-fold execution on station websites, using content optimization, audience behavior, and user experience insights to address performance issues and improve engagement
• Apply strong video judgment to select, package, and optimize video content for live video streaming on station websites, mobile apps, and owned CTV applications;
• Implement live video streaming strategy across social platforms in alignment with established KPIs and social media content management standards.
• Troubleshoot and resolve any issues as they occur to ensure smooth execution in delivery.
• Develop, publish, and optimize local article strategies supporting Content Strategy 3.0 on individual station websites using advanced content management systems and web content best practices
• Advise MMJs and station teams on digital-first storytelling approaches, strengthening digital content creation, community connection, audience interaction, and social media content development
• Use social media listening tools and audience data to identify emerging story opportunities, evaluate user generated content (UGC), and recommend content approaches to station teams
• Evaluate and apply AI and automation tools to support workflow improvements, process efficiencies, and daily digital content creation, including identifying repeatable practices that may benefit station teams
• Analyze Parsely real-time data and website analytics to identify performance barriers, recognize trends, develop recommendations, and make content optimization decisions that support O&O results.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field preferred

WHAT YOU'LL BRING:

Content Creation & Publishing

• Digital Content Creation
• Web Content Management
• Content Optimization
• Content Strategy

Social Media & Platform Expertise

• Social Media Management
• Social Media Content Development
• Live Video Streaming
• Media Platforms

Visual & Video Production

• Image Editing
• Motion Graphics
• Analytics & Tools
• Website Analytics
• Digital Analytics
• Social Network Analysis (SNA)
• Process Efficiencies

Storytelling & Journalism Support

• Storytelling
• Digital Media
• Journalism

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.