Head of Performance Marketing
Leadership Performance Marketing role at SBC Performance. Remote, Ukraine · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build the performance function's operating model across processes, specialists, traffic sources, and standards
- You'll direct spend across Meta, TikTok, and Google while protecting performance if a platform is restricted
- You'll develop web2web, web2app, and app funnels with clear economics and routes to scale
- You'll grow a senior specialist team, prepare successors, and reduce reliance on manual oversight
- You'll oversee reporting, unit economics, partnerships, automation, compliance, and cross-team execution
What you bring
- At least six years in performance marketing, including two years leading performance specialists
- Direct media buying experience across Meta, TikTok, and Google, beyond managerial oversight
- Experience handling multi-million-dollar annual budgets while being responsible for efficiency
- Strong knowledge of web2web and web2app funnels, unit economics, attribution, CPA, ROAS, CAC, and LTV
- A record of building teams and processes, managing platform risk, and communicating with partners in proficient English
Who this fits
This role suits a hands-on performance leader who can set direction, manage specialists, and stay accountable for budgets and results. You can work remotely from Ukraine or in a hybrid setup in Prague or Warsaw. Flexible hours are offered, with the operating day starting between nine and eleven CET.
From the employer
- %BREADCRUMB_JOB_OPENINGS%
- Head of Performance Marketing
SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We're looking for a Head of Performance Marketing to build our performance function as a system, not a set of campaigns: operating model, metrics, standards, team.
Own the direction end to end - strategy, people, budgets, results and scale it across sources and funnels without losing control.
What You'll Own
- Performance function - all processes, specialists, and traffic sources
- Traffic strategy - spend split across Meta, TikTok, Google; resilience if one platform gets restricted
- Funnel portfolio - web2web, web2app, app, each with clear economics and a scaling path
- Operating model - a team structure that scales without adding manual oversight
- Metrics & reporting - one real-time picture of results for leadership
- Unit economics - spend growth that turns into margin, not just volume
- People - senior specialists who can run major clients solo, with successors ready
- Partnerships & automation - a platform edge, not just reacting to changes
- Risk & compliance - bans, rejections, and policy issues kept under control
- Cross-functional alignment - Sales, Account Management, Compliance, Creative working without ad-hoc fixes
What We're Looking For
Must have:
- 6+ years in performance marketing, including 2+ years managing a team of performance specialists
- Hands-on media buying experience on Meta, TikTok, and Google - as a practitioner, not only as a manager
- Experience managing multi-million-dollar annual budgets and accountability for their efficiency
- Solid experience with web2web and web2app funnels - understanding the creative → funnel → conversion → economics chain
- Strong command of unit economics, attribution, and CPA / ROAS / CAC / LTV metrics
- Track record of building processes, standards, and teams - from scratch or through a scaling phase
- Experience navigating platform policies and account risk (rejections, bans, compliance)
- English proficient enough to communicate with platform representatives and partners
Nice to have:
- Experience with app traffic: mobile app installs, in-app events, post-install optimization
- Product/growth-side experience - understanding of monetization, retention, and LTV mechanics
- Direct partnerships with platform reps (Meta / TikTok / Google) and access to partner programs
- Agency experience - managing a client portfolio and external stakeholders
- Experience automating media buying via API or internal tools
Tools & Platforms
Meta Ads Manager, TikTok Ads Manager, Google Ads (+ API), attribution/tracking platforms, BI / Looker, Google Sheets
What We Offer
- Hybrid job in Prague/Warsaw or remote from Ukraine
- Competitive compensation
- Flexible working hours: we start our operation day between 9:00 - 11:00 CET
- All necessary equipment
- Paid vacation and sick leaves
- Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
- Company events and multiple internal activities
- Open feedback and transparent direct communication
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