Performance Marketing Lead (Paid Growth)
Senior Performance Marketing role at Hercules. Remote, United States · full-time · $100,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run paid growth across Google, Meta, TikTok, Reddit, X, LinkedIn and beyond
- Set channel strategy and manage budgets, plus targeting, bidding, pacing and landing pages
- Keep a creative engine going with hooks, copy, statics and short-form video
- Track the full path from click to paid user and sharpen attribution
- Automate reporting and analysis so the work needs less manual effort
What you bring
- A performance-first mindset held accountable to CAC and payback
- Deep comfort with data, moving from funnels through cohorts to payback math
- A habit of rapid, structured testing across creative, audiences, offers and pages
- Experience in SaaS or software
- Willingness to use AI tools such as HeyGen to scale creative
Who this fits
This suits a senior paid growth marketer who runs channels end to end and lives in the numbers. Remote is open within US timezones, though in-office in San Francisco is preferred for full-time. Both full-time and contractor arrangements are possible.
From the employer
What we’re looking for
Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more
Who you are
Performance-first + accountable: CAC + payback.
Extremely data-driven: funnels → cohorts → payback
Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
Creative: strong angles
AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
Experienced in SaaS/software
What you’ll do
Own channel strategy + budgets across the platforms above.
Build campaign architecture (targeting, bidding, pacing, landing pages).
Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
Own measurement + tracking from click → paid user; improve attribution quality.
Automate ops/reporting/analysis to move faster with less manual work.
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is this a full-time role or contractor?
We are open to either.
Is Hercules in-office or remote?
For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.
For contractors: remote in US time-zones
What are Hercules’ benefits for full-time employees?
Healthcare, vision, and dental
User whatever AI tools you’d like (you have an unlimited AI budget)
Take what you need vacation policy
Daily lunches, dinners and snacks in the office
We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k (+ equity for full-time)