Creative Lead
Senior Creative role at SBC Performance. Remote, Ukraine · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Generate and test paid-channel creative ideas across Meta Ads, TikTok Ads, and Google Ads
- Build static, video, UGC, and product-demo ads for distinct audience segments
- Shape offers and USPs around speed, practical projects, and monetizable outcomes
- Read CTR, CPI/CAC, hook rate, and conversion data with performance marketers
- Run creative tests, apply learnings, and track EdTech/AI trends and competitors
What you bring
- Bring four to five or more years in creative or performance marketing, including two or more as a Creative Lead
- Understand acquisition economics through CPI, CAC, LTV, and ROAS
- Show hands-on ad creation for Meta, TikTok, and Google, with examples
- Use metrics to guide decisions and handle basic Figma/Canva work or brief designers effectively
- Communicate in English at Intermediate level or above
Who this fits
You’ll suit a senior, data-minded creative role focused on acquisition performance rather than visual design alone. The work supports international markets and involves collaboration with designers, copywriters, and media buyers. Remote work is available, with hybrid options in Prague or Warsaw, and the operation day begins between 9:00 and 11:00 CET.
From the employer
- %BREADCRUMB_JOB_OPENINGS%
- Creative Lead
SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a "picture designer" role — it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics.
Responsibilities:
- Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
- Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
- Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
- Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
- Run A/B tests on creatives, draw conclusions, and iterate
- Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
- Collaborate with the design team, copywriters, and media buyers.
Requirements: - 4–5+ years of experience as a creative or performance markete
- 2+ years of experience in a Creative Lead role
- Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
- Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
- Ability to work with data: draw conclusions from metrics, not just make things look good
- Basic skills in Figma/Canva or the ability to brief designers effectively
- English at Intermediate level or above (we work with international markets).
Nice to Have - Experience in EdTech / AI products / mobile subscription apps
- Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
- Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).
What We Offer
- Hybrid job in Prague/Warsaw or remote
- Competitive compensation
- Flexible working hours: we start our operation day between 9:00 — 11:00 CET
- All necessary equipment
- Paid vacation and sick leaves
- Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
- Company events and multiple internal activities
- Open feedback and transparent direct communication.
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