Product Marketing Manager
On-site Vancouver Manager Product Marketing
At a glance
Manager-level Product Marketing role at Savvy Talent. Vancouver · CA$90,000–CA$120,000 base.
SalaryStated by Savvy Talent
CA$90,000 – CA$120,000
Base salary for this role, in CAD per year, as published in the posting.
This role, from Savvy TalentOur estimate for the market: CA$100,865–CA$120,000Median CA$105,000
The range includes the market median of CA$105,000 for mid-level product marketing roles in Vancouver.
Worked out from 5 postings that stated pay, median CA$105,000. Last updated Oct 20, 2026.
RoleProduct Marketing
SeniorityManager
LocationVancouver
WorkplaceOn-site
Base payCA$90,000–CA$120,000
PostedOct 19, 2026 · 3d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Take major launches from brief through campaign delivery and performance readouts for priority customer groups
- Publish weekly feature updates across the blog, social, email and in-app channels
- Explain feature benefits to brands and creators, then sharpen the product story on the website
- Build onboarding emails and in-app journeys to help customers activate and stay engaged
- Use customer and competitor findings to guide positioning, coordinating launch work with Product, Design and Engineering
What you bring
- At least three years in product marketing, including shipped launches and fast-moving multi-channel campaigns
- Strong copywriting and messaging ability, with practical content and lifecycle work in email and in-app
- Use AI tools in your marketing work every day and understand activation, adoption, expansion and retention
- You can work from the Vancouver office three days each week
Who this fits
This suits a hands-on marketer who can write, run launches at pace and coordinate with Product, Design and Engineering. The role requires working from the Vancouver office three days per week.
From the employer
As the Product Marketing Manager, you will be responsible for product launches, core product positioning, and the multi-channel campaigns that bring new features to market. Working directly with the VP of Growth, you will turn what the product team ships into clear, compelling messaging and keep a high-velocity launch and communication cadence running every week.
Responsibilities:
- Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reporting
- Run a weekly cadence of feature release communications across blog, social, email, and in-app channels
- Write sharp, persuasive copy that translates new features into clear value for brands and creators
- Improve and expand the core product positioning and messaging on the company website
- Plan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retention
- Build and share knowledge of ideal customer profiles across the company
- Conduct market and competitive analysis to inform positioning and internal content
- Partner with Product, Design, and Engineering to align launches, onboarding, and in-product growth
- Use AI tools to work faster and operate the processes that enable scalable campaigns, experimentation, and measurement
Requirements
- 3+ years of experience in product marketing
- Proven track record of shipping product launches and running multi-channel campaigns at a high cadence
- Excellent copywriting and messaging skills, with the ability to shape how a product is perceived
- Strong bias for action and a focus on execution and consistent, high-quality output
- Hands-on experience with content marketing and lifecycle marketing, including email and in-app communications
- Solid understanding of the product-led growth funnel: activation, adoption, expansion, and retention
- Daily, practical use of AI tools in your marketing workflow
- Experience collaborating cross-functionally with Product, Design, and Engineering
- Ability to work from the Vancouver office 3 days per week
Preferred Qualifications
- Experience at a startup
- Background in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companies
- Deep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing community
- Experience with market research and competitive analysis
- Experience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studies
- Side projects or personal experiments with new marketing and AI tools
Benefits
- Competitive Pay: $90,000 - $120,000 CAD
- Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
- Paid Time Off: 3 weeks of vacation to recharge.
- Paid Holidays: observe statutory holidays with pay.
- Paid Sick Leave: take care of yourself when you need it.
- Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.
- Growth Potential: opportunity for career progression and financial growth.
Not this one either?
Claude or ChatGPT reads the other 93,771 for you.
Get better matches →
