Business Development & Marketing Coordinator
At a glance
Mid-level General Marketing role at Satellite Office. Pasig.
Pay not stated Marketing Coordinator salary
growthroles summary, based on the employer's posting.
What you'll do
- Research prospects, build and clean lists, and keep CRM records current so new business opportunities can be tracked
- Study target companies, competitors and market shifts, then turn findings into insights for account planning
- Coordinate marketing and business development projects, including timelines, campaign work and sales materials
- Administer CRM and marketing tools, manage audience lists and lead routing, and prepare pipeline and campaign reports
- Help run trade shows and other events, then track leads and organize follow-up
What you bring
- A bachelor's degree in marketing, business administration, communications or a related field
- At least two years supporting business development work such as prospecting, lead generation and pipeline tracking
- At least two years supporting marketing work, including campaign coordination, operations or event management
- Experience with CRM software, preferably Salesforce, plus prospect research tools such as ZoomInfo or similar platforms
- Advanced English skills and strong Microsoft Office ability, especially Excel and PowerPoint
Who this fits
This role suits someone organized and detail-focused who can balance several projects while maintaining accurate data. You need to be available to work on-site in Ortigas Center, Pasig City, based on business requirements.
From the employer
Summary
We are seeking a highly organized and detail-oriented Business Development & Marketing Coordinator to support BDA's growth initiatives by partnering closely with the Marketing and New Business Development (NBD) teams. This role is responsible for lead generation support, prospect management, market research, marketing project coordination, CRM and marketing technology administration, event execution, and process improvement initiatives.
As part of the Marketing team, this position will work cross-functionally with business development, sales, operations, creative teams, and external partners to support pipeline growth, improve operational efficiency, and drive successful marketing initiatives. The ideal candidate is analytical, proactive, highly organized, and capable of managing multiple projects while maintaining exceptional accuracy and attention to detail.
Responsibilities
Lead Generation & Prospect Management
Support lead generation initiatives through prospect research, list building, data cleansing, and targeted outreach activities.
Maintain accurate prospect, account, and activity records within CRM platforms, including Salesforce and ZoomInfo.
Assist in identifying, qualifying, and tracking new business opportunities.
Prepare account briefs, presentations, prospecting materials, and supporting documentation.
Monitor inbound and outbound lead activity to ensure timely follow-up and effective pipeline management.
Market Research & Business Intelligence
Research target companies, industries, market trends, customer needs, competitor activities, and business developments.
Compile findings into actionable insights that support account planning and prospect engagement strategies.
Identify emerging opportunities and provide market intelligence to support growth initiatives.
Marketing Project Coordination
Coordinate business development and marketing projects from planning through execution.
Manage project timelines, milestones, and deliverables to ensure successful completion.
Collaborate with cross-functional teams to support campaign execution and content development.
Assist in the creation and distribution of marketing collateral, presentations, and sales enablement materials.
Marketing Operations & Technology Management
Support administration and optimization of Salesforce, HubSpot, ZoomInfo, and similar sales and marketing platforms.
Manage campaign lists, data imports, audience segmentation, reporting, and lead routing activities.
Ensure data integrity across systems and adherence to CRM best practices.
Generate and distribute reports related to lead generation, campaign performance, and pipeline activities.
Process Improvement & Operational Excellence
Identify opportunities to improve efficiency, consistency, and effectiveness across marketing and business development workflows.
Develop and document processes, templates, and best practices.
Recommend and implement solutions that improve lead management, reporting, and campaign execution.
Event & Tradeshow Coordination
Assist in planning and executing industry events, trade shows, conferences, and other marketing initiatives.
Coordinate logistics, promotional materials, shipping, receiving, and event-related requirements.
Support post-event lead tracking, reporting, and follow-up activities.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2+ years of experience supporting Business Development activities, including prospecting, lead generation, account research, pipeline management, and sales support.
2+ years of experience supporting Marketing initiatives, including campaign coordination, marketing operations, content support, event management, or related marketing functions.
Experience working with CRM platforms, preferably Salesforce.
Experience using prospecting and business intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, or similar platforms.
Strong understanding of lead management, sales pipelines, and marketing workflows.
Proven experience conducting market research, competitive analysis, and business intelligence reporting.
Strong organizational, project management, and communication skills.
Advanced Microsoft Office skills, particularly Excel and PowerPoint.
Strong attention to detail with a focus on data accuracy and quality.
Ability to manage multiple priorities in a fast-paced environment.
Advanced English communication skills, both written and verbal.
Amenable to working onsite at Ortigas Center, Pasig City based on business requirements.
Preferred Qualifications
Experience supporting B2B sales or business development teams.
Experience coordinating trade shows, industry events, or conferences.
Familiarity with marketing automation platforms, lead nurturing, and campaign reporting.
Experience in promotional marketing, branded merchandise, agency, or related industries.
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