Openbank Brand Manager

Santander Open · verified Sep 9, 2026

Boadilla del Monte Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Santander. Boadilla del Monte · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape Openbank’s positioning, narrative, messaging, creative territories and activation principles
Build brand toolkits for priority market launches and relaunches
Write strategic and creative briefs, then guide agency and in-house teams
Turn the global platform into consistent yet locally relevant market execution
Set partnership principles and work with measurement teams on brand KPIs

What you bring

You bring substantial experience in brand strategy, integrated marketing, creative strategy or activation
You have taken a brand platform from development through campaigns, toolkits and market launches
You bring strong creative judgment plus clear briefing, writing and storytelling skills
You understand coordinated activation across paid, owned and earned channels
You have worked across multi-market organizations and can influence senior stakeholders and agencies

Who this fits

You’ll suit a senior, hands-on individual contributor role with ownership of global brand strategy and creative direction. The work spans multiple markets and requires practical movement from strategy into high-quality assets. The role is based in Boadilla del Monte, Spain.

From the employer

Openbank Brand Manager

Country: Spain

Openbank is looking for a Brand Manager to join the new Global Marketing Strategy & Planning team.

Openbank is building a new Global Marketing Strategy & Planning team to strengthen how its brand is defined, activated and scaled across markets.

As a Brand Manager, you will create and activate a differentiated global Openbank brand platform, translating the brand promise into clear creative direction, launch toolkits and activation principles that markets can apply consistently and effectively.

This is a senior, hands-on individual contributor role combining brand strategy, creative judgement and practical market activation.

Mission

Build and activate a differentiated global Openbank brand platform that strengthens awareness, relevance and differentiation across markets.

Key Responsibilities

Develop and evolve the Openbank brand positioning, narrative, messaging architecture, creative territories and activation principles.
Build brand and creative toolkits for priority market launches and relaunches.
Write high-quality strategic and creative briefs and provide clear direction to agency and in-house teams.
Review creative work and recommend improvements that strengthen distinctiveness, relevance and effectiveness.
Translate the global brand platform into practical guidance that enables consistent but locally relevant market activation.
Connect the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints.
Define principles for sponsorships and brand partnerships based on strategic fit, audience relevance and measurable value.
Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirements.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

Significant experience in brand strategy, integrated marketing, creative strategy or brand activation.
Proven experience developing or evolving a brand platform and translating it into campaigns, launch toolkits and market activation.
Strong brand and creative judgement, with excellent briefing, writing and storytelling skills.
Good understanding of integrated activation across paid, owned and earned channels.
Experience working across complex or multi-market organizations and influencing senior stakeholders and agencies.
A hands-on approach, with the ability to move quickly from strategy to practical, high-quality assets.

What We Offer

A senior global role shaping the future of the Openbank brand across multiple markets.
The opportunity to build and activate a differentiated brand platform with direct impact on launches and customer experience.
Broad international exposure across Marketing, Product, Experience, Data and agency partners.
Significant ownership of brand strategy, creative direction and activation standards.

We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.

The personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A. with registered office at Avenida de Cantabria, n/n, 28660 Boadilla del Monte (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment.

For further information about your rights and data protection, please read the Openbank Privacy Policy applicable to this type of data processing here.