Growth Marketing & Community Lead
Senior Growth Marketing role at Sandbar. New York · full-time · $90,000–$115,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build lifecycle email journeys that move people from waitlist to engaged advocacy
- Grow owned audiences across email, the site, and LinkedIn with brand partners
- Create community programs around beta tests, feedback sessions, and referrals
- Turn engagement and feedback into dashboards, channel reporting, and product insights
- Set up CRM and community systems that reveal intent and support word of mouth
What you bring
- Three to five years in community, lifecycle marketing, or CRM at a high-growth technology company
- Hands-on experience with Discord, LinkedIn, email or CRM tools, social comments, and analytics platforms
- A record of creating repeatable marketing systems from scratch rather than only maintaining them
- Strong customer-facing writing and the ability to turn engagement patterns into action
- Comfort moving quickly, working through uncertainty, and collaborating across brand, strategy, and content
Who this fits
You’ll suit a hands-on senior role for someone comfortable with ambiguity, rapid execution, and building systems at an early-stage company. The job is full-time and onsite in New York City, with close collaboration across brand, strategy, content, and product. Hardware or startup experience is preferred, while consumer brand and user research experience are additional advantages.
From the employer
About Sandbar
Sandbar is an interface company in New York City. We aim to augment individuals so we can each think, act, and move more freely. Our team has built SW, ML, and HW products across Meta, CTRL-labs, Google, Apple, Fitbit, Peloton, and Equinox.
Our first product, Stream, is a self extension—a private voice ring and conversational interface. Stream has been featured in WSJ, Bloomberg, & Wired, and begins shipping in Summer '26.
Join us in creating technology that extends human thinking.
About the Role
We're looking for someone to own the engine of our marketing—from nurturing our early community to building systems that turn engagement into insights. You'll be the connective tissue between our customers and our product, ensuring every touchpoint deepens the relationship and surfaces learnings.
This isn't a traditional community manager role. It's part CRM strategist, part community builder, part insights synthesizer. You'll build the infrastructure that makes word-of-mouth happen and turns our most engaged customers into advocates.
Responsibilities
Nurture, Audience & CRM
Own email nurture and lifecycle journeys, designing sequences that guide people from waitlist → pre-order → engaged advocate
Build and grow owned audiences through content, partnering with brand leads to distribute stories and product thinking across email, site and LinkedIn
Track audience engagement and intent signals, using CRM and content performance to identify high-value moments, engaged followers, and potential advocates
Build CRM workflows that track customer journeys and surface high-intent moments
Community & Engagement
Stand up and manage our community infrastructure
Own social media engagement
Develop programs that give early customers meaningful ways to participate (beta testing, feedback sessions, referrals)
Manage social scheduling and posting in coordination with content strategy
Insights, Analytics & Feedback Loop
Synthesize community feedback, comments, and engagement patterns into actionable insights
Build and maintain marketing analytics dashboards; report on channel performance, engagement metrics, and conversion trends
Monitor the competitive and cultural landscape
Surface trends, sentiment shifts, and feature requests to product and leadership
Identify customer stories, angles, and use cases that inform marketing and content
Qualifications
3-5 years experience in community, lifecycle marketing, or CRM roles at high-growth technology companies
Hands-on experience building community and nurture systems through platforms like Discord, social comment sections, platforms like LinkedIn, email/CRM tools, and analytics platforms
Systems executor mindset: you build repeatable processes that create operational velocity
Insights-aware: you notice patterns in engagement, comments, and cultural shifts, and know how to act on them
Strong collaborative skills: This role will work closely with brand/strategy leadership and content production partners
Strong writing skills: you can represent the brand in customer-facing communications
Comfortable with ambiguity and moving fast at an early-stage company
Experience building from the ground up—you've started systems, not just maintained them
Experience at a hardware company or technology start up is preferred, experience with consumer brands is a plus
Background in user research or product feedback synthesis is a plus
FTE Benefits
Health, vision, and dental benefits
Company-sponsored 401(k)
Unlimited PTO and sick time
Early stage equity