Growth Lead, Marketing
At a glance
Senior Growth Marketing role at Beli. New York · full-time · no salary stated · we estimate $137,500–$197,950.
Beli has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Find audiences through social, creators, communities, search and emerging channels, then turn attention into new users
- Build creator, ambassador, brand and community programs that produce measurable user growth
- Create campaigns that earn attention, prompt downloads and give people a reason to share Beli
- Test channels, messaging and distribution; measure results and expand the approaches that work
- Track acquisition across channels, including attribution, conversion, cost efficiency and the quality of new users
What you bring
- At least five years in growth marketing for a consumer app or brand, with ownership of user acquisition
- A record of measurable growth from organic channels, creators, partnerships or creative campaigns
- You understand social platforms and creator networks, and how consumer products spread
- You bring analytical strength, use AI tools, and have measured acquisition and tested channels
- You use Beli and are ready to run campaigns yourself, build relationships and work closely with a small team
Who this fits
This senior role suits a hands-on growth marketer who can shape campaigns and also execute them. You’ll work directly with the CEO, CTO and marketing and product leaders, with room to move quickly.
From the employer
About Beli
By changing the way people explore restaurants, Beli has emerged as one of fastest-growing consumer platforms in the world. Beli helps you build organized restaurant lists and maps, share them with friends, and discover new spots around the world according to your personal taste.
The Role
You'll own Beli's external growth channels end to end: identifying opportunities to reach new audiences, developing creative growth strategies, and executing campaigns that turn awareness into new users. You'll work directly with the CEO, CTO, and marketing and product leadership, with the autonomy to move quickly and make a meaningful impact.
What You'll Work On
- Organic acquisition. Find new ways to introduce Beli to people who haven't discovered it yet, across social media, creators, communities, search, and emerging channels.
- Creators and partnerships. Build scalable programs with creators, ambassadors, brands, and communities that drive measurable user growth.
- Growth campaigns. Develop and execute creative campaigns that generate attention, drive downloads, and turn Beli into something people want to share.
- Channel experimentation. Continuously test new channels, messaging, and distribution strategies. Identify what works, measure its impact, and scale the most effective approaches.
- Growth analytics. Build a clear understanding of acquisition performance across channels, including attribution, conversion, cost efficiency, and the quality of users acquired.
What We're Looking For
- 5+ years of experience in growth marketing at a consumer app or brand, with direct ownership of user acquisition and growth.
- A proven track record of driving measurable growth through organic channels, creator programs, partnerships, or creative campaigns.
- A deep understanding of social platforms, creator ecosystems, and the mechanics of how consumer products spread.
- Strong creative instincts and the ability to develop campaigns and distribution strategies that stand out without relying on large budgets.
- Strong analytical skills, fluency with AI tools, and experience measuring acquisition performance and experimenting across channels.
- Excellent judgment, resourcefulness, and a bias toward action. You move quickly, find unconventional ways around constraints, and know how to turn ideas into results.
- A willingness to be hands-on, execute campaigns yourself, build relationships, and collaborate closely with a small team rather than delegating execution.
- You use Beli.
Compensation
Compensation will be determined based on experience and skills. This position also includes equity as part of the total compensation package.
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