Performance Marketing Manager
Mid-level Performance Marketing role at Ruggable. Los Angeles · $120,000–$155,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run Meta, Google, Pinterest, TikTok, and Reddit across North America and Australia
- You'll vet agency advice, approve channel plans, and keep performance on target
- You'll set audience, placement, and content plans for campaigns, launches, and promotions
- You'll use measurement, modeling, and scenario planning to guide budgets and testing
- You'll turn business goals into briefs, KPIs, reports, and optimization decisions
What you bring
- At least five years in paid media, including substantial experience with a fast-growing DTC or e-commerce brand
- Current hands-on fluency with Google, Meta, Pinterest, and TikTok
- You can manage external agencies and challenge their recommendations with your own judgment
- You’ve run paid media across several regions and understand how results vary by market
- You regularly use AI tools such as ChatGPT, Claude, or Perplexity to improve your analysis and speed
Who this fits
This role suits a performance marketer from a fast-growing direct-to-consumer or e-commerce brand who enjoys working across consumer products and multiple markets. The role prefers onsite work in Los Angeles but allows fully remote work within the US. Remote employees must travel to Los Angeles quarterly and work CST or MST hours.
From the employer
About Ruggable:
Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!
What You’ll Do:
- Own core performance marketing channels (Meta, Google, Pinterest, TikTok, Reddit) for North America and Australia markets
- Partner with our external media agency to pressure-test recommendations, approve channel strategies, and ensure we are meeting performance targets.
- Define the targeting, placement, and content strategy for each major campaign, launch, and promotional moment across your channels.
- Use advanced measurement tools, predictive modeling, and scenario planning to inform budget allocation.
- Partner with our Performance Creative Strategist to ensure impactful platform-specific creative is briefed into production.
- Develop testing roadmap in partnership with broader global media team, agency teams, and platform partners
- Set tactic-level KPIs and build actionable reporting for leadership and cross-functional teams.
- Translate campaign and business objectives into actionable media briefs for the agency.
- Stay ahead of platform changes (e.g., privacy updates, AI bidding shifts) and work with the agency to pivot strategies accordingly.
- Use AI-powered tools to continuously analyze performance data, surface insights, and make faster, better-informed optimization decisions across all channels
What You’ll Need to Have:
Required:
- 5+ years in paid media, with meaningful time at a high-growth DTC or e-commerce brand.
- Deep, current fluency in Google, Meta, Pinterest, and TikTok
- Proven track record managing external agency partners, including the ability to challenge recommendations with your own point of view.
- Experience running paid media across multiple regions, with a feel for how performance dynamics differ by market
- A genuine, demonstrable habit of using AI tools (ChatGPT, Claude, Perplexity, or similar) to make your work faster and sharper, not just awareness that they exist.
Compensation and Location:
- $120,000 - $155,000 per year base salary
- An annual bonus percentage that varies based on level of role
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
- Ideally onsite in LA, but open to candidates who can work fully remotely in the US. Must be willing to travel quarterly to LA and work CST/MST timezones.
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.