Social Media Specialist
Hybrid Bend Full-time Mid-level Social Media
Mid-level Social Media role at Ruffwear. Bend · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage daily social channels and keep publishing aligned with the content calendar
- Plan channel programming, research promising platforms, and coordinate parts of seasonal campaigns
- Create quick-turn native content, including TikToks, Reels, phone photography, and raw video
- Build contributor and ambassador relationships while sharing social toolkits with global partners
- Report on social KPIs, recommend improvements, and help track budgets and contributor contracts
What you bring
- At least two years in brand marketing, market research, community engagement, or a similar field
- Strong command of social platform mechanics, trends, and discovery-focused algorithms
- Ability to turn social metrics into creative direction and practical growth recommendations
- Excellent copywriting, editing, visual presentation, and brand voice skills
- Experience with social analytics and project management tools such as Sprout Social, Hootsuite, Google Analytics, or Asana
Who this fits
You’ll fit a hands-on role based in Bend, Oregon, with hybrid work and collaboration across Pacific Time and other time zones. You need work authorization in the country where the role is based, since sponsorship is unavailable. Expect domestic travel six to eight times yearly, along with flexibility for changing workweeks and cross-region meetings. A passion for the outdoors and an understanding of the human-canine bond are important to Ruffwear’s culture.
From the employer
Job Type: Full TimeFLSA Status: Exempt, Salaried
Department: Global BrandLocation: Bend, OR (hybrid)People Leader: No
The Social Media Specialist is responsible for taking an active, hands-on role in representing the Ruffwear brand and expanding our community across social media platforms. This position drives community engagement, leads intermediate content planning, and independently coordinates segments of brand and seasonal campaigns. Acting as a key bridge between data and creativity, this role collaborates with cross-functional teams to elevate Ruffwear's digital presence and deepen regional partner relationships. Like all roles at Ruffwear, this person has a first-hand understanding of the interactive bond between canines and humans and a passion for the outdoors.
This position is based in Bend, Oregon and available to candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice.
Work EnvironmentWhile performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office, as necessary). Our headquarters operates in Pacific Time (PT), but as a global company, we collaborate across multiple time zones. This role requires flexibility to support teams and business needs across regions.
As a salaried, exempt employee, you'll manage your time with the expectation that workweeks may fluctuate (sometimes above, sometimes at or below 40 hours) to ensure availability for essential meetings and collaboration, including those across various time zones.
TravelFrequent domestic travel (6-8 times per year) required to support marketing events and brand activations, and to attend company meetings/events.
Physical Demands
Department: Global BrandLocation: Bend, OR (hybrid)People Leader: No
The Social Media Specialist is responsible for taking an active, hands-on role in representing the Ruffwear brand and expanding our community across social media platforms. This position drives community engagement, leads intermediate content planning, and independently coordinates segments of brand and seasonal campaigns. Acting as a key bridge between data and creativity, this role collaborates with cross-functional teams to elevate Ruffwear's digital presence and deepen regional partner relationships. Like all roles at Ruffwear, this person has a first-hand understanding of the interactive bond between canines and humans and a passion for the outdoors.
- Represent the brand daily by engaging with our diverse social community in an inclusive, genuine, and supportive way.
- Responsible for daily management of social media channels, ensuring posts are deployed accurately according to the content calendar.
- Manage core channel programming while actively identifying and researching new emerging platforms that present a strategic value alignment for the brand.
- Brief the Creative Team on upcoming social media asset requirements, ensuring technical standards and algorithm optimization are met.
- Partner with the Global Social Media Manager to build relationships with external content contributors, handle ambassador communications, and assist in seeding initiatives.
- Brainstorm, capture, and create native content for owned social channels (e.g. filming quick-turn TikToks/Reels, capturing iPhone photography, and drafting raw video assets).
- Work directly with global partners to share social media toolkits and align community messaging across all international regions.
- Represent and champion a diverse, inclusive global social community while maintaining a flawless command of the brand's tone, voice, and style guide.
- Prepare, analyze, and distribute routine reports on social media KPIs, offering data-backed recommendations and actionable strategies to improve organic reach and brand affinity.
- Assist in tracking the social media budget and coordinate contract execution for external content contributors.
This position is based in Bend, Oregon and available to candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice.
Work EnvironmentWhile performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office, as necessary). Our headquarters operates in Pacific Time (PT), but as a global company, we collaborate across multiple time zones. This role requires flexibility to support teams and business needs across regions.
As a salaried, exempt employee, you'll manage your time with the expectation that workweeks may fluctuate (sometimes above, sometimes at or below 40 hours) to ensure availability for essential meetings and collaboration, including those across various time zones.
TravelFrequent domestic travel (6-8 times per year) required to support marketing events and brand activations, and to attend company meetings/events.
Physical Demands
- Prolonged periods sitting at a desk and working on a computer.
- Infrequently lifting heavy objects, such as boxes of product (up to 20 lbs).
- Occasionally standing, bending, and/or kneeling for extended periods.
- At least 2 years of experience in direct brand marketing, market research, community brand engagement, or similar roles.
- Comprehensive understanding of social media platform mechanics, trends, and discovery-based algorithms.
- Strong data interpretation skills and ability to translate platform metrics into creative plans.
- Exceptional copywriting, copy-editing, and visual presentation skills.
- Proficiency in social media analytics tools (e.g. Sprout Social, Hootsuite, Google Analytics, native platform insights).
- Proficiency in project management software (e.g. Asana, Basecamp, Monday)
- Associate’s or Bachelor’s Degree in Marketing, Communications, or related field.
- Experience in the outdoor, apparel, and/or consumer products industries.
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