Head of Customer Marketing China
At a glance
Leadership Customer Marketing role at Roquette. Shanghai · full-time.
Pay not stated Customer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build segment strategies from market trends, competitor activity, customer innovation, and changing needs
- Create positioning and go-to-market plans for new products, covering research, pricing, and commercialization
- Equip sales and technical teams with customer-facing solutions, collateral, and funnel support
- Run communications across digital channels, trade shows, public relations, and sales materials
- Lead a four-to-five-person marketing team while aligning with R&D, Sales, and Supply Chain
What you bring
- Experience developing marketing strategies for the food additives industry and food manufacturing sectors
- Ability to lead new product commercialization from market research through positioning, pricing, and launch planning
- Experience managing and mentoring a marketing team of four to five members
Who this fits
This role suits a senior marketing leader who can connect segment analysis, customer needs, sales support, and revenue goals. You’ll work in Shanghai and manage a marketing team while partnering with R&D, Sales, and Supply Chain.
From the employer
Roquette is a family-owned global leader in plant-based ingredients and a leading provider of pharmaceutical excipients.
Want to help us make a difference?
Using plant-based resources, we collaborate with our customers and partners to imagine and offer ingredients to better feed people and treat patients.
Each of our ingredients responds to unique and essential needs, and they enable healthier lifestyles.
To accelerate sales funnel creation and conversion by delivering exceptional customer experience, developing marketing collateral and growth portfolios with a mid to long term view. Well known your in-charge Segment market, focus on Segment trends, Competitor information, Customer innovation BOP, sales funnel covert and supporting , RQT position and solution offer. Analysis the segment market and support Sales and technical to offer RQT value added solution from MKT perspective.
Develop and implement comprehensive marketing strategies to enhance brand positioning and market share in the food additives industry.
Lead new product commercialization, including market research, positioning, pricing, and go-to-market strategies.
Drive business development initiatives to identify and capitalize on growth opportunities in food manufacturing sectors.
Oversee marketing communications, including digital marketing, trade shows, PR, and sales collateral.
Collaborate with cross-functional teams (R&D, Sales, Supply Chain) to align marketing efforts with business goals.
Manage and mentor a high-performing marketing team (4-5 members), fostering innovation and accountability.
Monitor industry trends, competitor activities, and customer needs to refine strategies.
Ensure marketing initatives support the company’s revenue and profitability targets
If you identify yourself in this position, please apply by uploading your resume and let's start the journey together!
Roquette is proud to be a global company where you can find personal and professional growth through multiple diverse experiences.
Roquette strives to create a dynamic workforce while remaining firmly committed to equal opportunity by complying with EEO laws.
As we continue to grow, Roquette understands that to be successful we must always be inclusive in our approach.
To find out more about our products, values and sustainable development ambitions visit us at www.roquette.com and at www.sustainability.roquette.com
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