Customer Marketing Manager
Mid-level Customer Marketing role at Ferrero. Shanghai.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build customer-specific trade marketing plans for strategic key accounts
- Spot growth opportunities with key accounts and turn them into actionable marketing programs
- Work with KAMs on program design, shopper engagement, execution tracking and post-program reviews
- Improve national campaign delivery in key account channels through cross-team coordination and data analysis
- Connect key accounts, trade marketing and marketing teams to move projects from request through completion
What you bring
- Trade or customer marketing experience in the FMCG key account environment
- Understanding of China’s modern trade market and major key account customers
- Strong communication with internal and external stakeholders
- Project management, logistical thinking and data analysis skills
- Fluent spoken and written English
Who this fits
You’ll suit a Shanghai-based role focused on China modern trade, strategic key accounts and hands-on program execution. You’ll work closely with KAM, marketing, trade marketing and supply chain teams, while managing customer projects through to results and review. The listing does not state travel, visa, management or working-hour requirements.
From the employer
About the Role:
The purpose is to drive the sales business by deploying Trade Marketing Strategies by Customer, developing key account strategies and help key account customers to consolidate internal resources to achieve sales target.
Main Responsibilities:
Creates Tailored marketing plan for the SKA (Strategic Key Account)
- Constantly looks for opportunities within the KA strategic customers and proposes action plan to turn the opportunity into winning marketing plans that will help the company reach short- and long-term goals,
- Understanding MT channel business & strategy, familiar with top KA customers, to support KA with tailor-made programs to drive share growth in KA customers.
- Closely work with KAM and totally involved in these customized programs from planning to summary period, include program theme, POSM or package design, on shelf process, shopper engagement programs and so on.
- Also timely follow up with KAM & RKA, track the execution & result. After program end, finish the summary together with KAM.
Optimizes the current execution of the National marketing campaigns in the KA channels
- Coordination & communication with MKT/ TM/ SC to better execute the national campaign: Including the planning feedback, execution tracking & timely update, to optimize the campaign process & mechanism.
- Follow the Execution & KPI update and data analysis
Bridges between KA/ TM/ MKT in order to match the needs of KA with Company
- Bridges between Follows the needs, requests, projects raised by KA or MT in order to sufficiently find source or find execution ground for the project, Follows the project with end to end execution
- Relevant project lead and support. Help to support KA team on some key projects following-up.
Others
- Other tasks assigned by line manager or company
About You:
- Solid experience in Trade Marketing/Customer Marketing/Key account
- FMCG background
- Knowledge of China MT market and KA envelopment
- Good communication with internal and external related stakeholders
- Active, outgoing
- Good project management acumen, logistic thinking and data analytical skills
- Be fluent in oral and written English
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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