Director of Marketing

Company Overview

About Us:
At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.

Why Join Rodan:

• Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.
• Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.
• Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.
• As we continue to scale, we’re investing in marketing as a core strategic function. This is a rare opportunity to define and lead our brand, PR, content, and demand-generation strategy from the ground up.

Position Summary

We are seeking a strategic and hands-on Director of Marketing to build and scale a modern marketing function. Reporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross-functionally with Sales, Product, and Customer Success to drive measurable growth.

The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced, high-accountability environment. Experience scaling high growth early-stage companies from Seed/Series A – Series B/C is what we’re looking for. The right candidate has an analytical mindset, and the ability to shape and communicate compelling narratives.
A background in journalism, PR, or content is a strong asset.

Key Responsibilities

Strategy & Leadership

• Develop and execute a focused marketing strategy aligned to business objectives and revenue goals
• Act as a member of the corporate leadership team, contributing to departmental planning and decision-making
• Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment
• Lead cross-functional collaboration with internal teams and external consultants

Brand, Content & Communications

• Define and elevate Rodan’s brand voice across all channels and assets
• Lead content strategy across owned, earned, and paid channels (e.g., thought leadership, webinars, case studies, PR, newsjacking and social)
• Oversee PR strategy and media relations, including agency management

Demand Generation & Performance

• Own and scale a multi-channel demand engine (email, digital, paid, events, partnerships)
• Drive booked meetings for sellers as a core performance KPI
• Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution
• Optimize the marketing tech stack and implement scalable campaign processes

Cross-functional Collaboration

• Work closely with Sales, Product, and Customer Success to align messaging and GTM plans
• Provide marketing insights to inform product development, pricing, and customer experience initiatives
• Manage and collaborate with internal teams and external consultants to execute marketing initiatives

Qualifications

• 8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industries
• Demonstrated success building or scaling a modern marketing function
• Proven ability to lead brand, content, and demand generation strategies with measurable impact
• Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management
• Prior success leading growth through account based marketing strategies
• Exceptional communication and storytelling skills; background in journalism, PR, or editorial is a strong asset
• Experience managing agencies, contractors, and cross-functional stakeholders
• Thrives in a dynamic, fast-growth environment; entrepreneurial and resourceful
• Bachelor’s degree in Marketing, Communications, Business, or related field a preference but not required
• Location: Hybrid - Mississauga HQ (3 days per week expected)

Rodan Benefits Include:

• Salary Range: $120,000k - $150,000k
• Comprehensive health and wellness benefits
• Flexible hybrid or remote work environment
• Generous vacation, wellness days, and annual learning and development budget

Apply Now: If you’re a strategic leader passionate about innovation and driving growth in a rapidly evolving industry, we want to hear from you!

Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following:

• Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.
• Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.

We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.

Referral Bonus: Do you know someone who would be a great fit for our team? We're offering a $2500 for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Andrew at [email protected].