Field Marketing Specialist
At a glance
Mid-level Event Marketing role at Rockwellautomation. Seoul · full-time.
Pay not stated Event Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run Korea campaigns and product launches with regional marketing, sales, business units and channel teams
- Set campaign goals, track results and keep business groups and sales stakeholders updated
- Plan local events and webinars within budget, briefing vendors and checking that materials follow brand guidelines
- Review event leads and results, then develop customer case studies and success stories
- Create Kakao and LinkedIn posts that share news, articles, solutions and services
What you bring
- A bachelor's degree in marketing, mass communications, business management or an equivalent qualification
- At least three years in a relevant marketing role, including digital and social programs and event delivery
- Strong business writing, editing and content marketing skills, with spoken and written Korean and English
Who this fits
This mid-level role suits someone who can coordinate marketing programs, events and social content across internal teams and external partners. You will be based in Seoul and work hybrid, with office attendance expected on Mondays, Tuesdays and Thursdays unless work takes you elsewhere.
From the employer
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Job Summary:
You will be a cruicial resource in Korea marketing team, responsible for delivering field marketing program tactics, event planning and management, social media publicity, customer case study development. with focus in Return on investment that aligns with Korea business strategies. You will be based in Seoul working in hybrid, reporting to Sr. Manager, Partner & Field Marketing.
Your Responsibilities:
- Marketing Programs, Campaigns and Product Launch: Deliver Korea marketing tactics for marketing programs, campaigns and product launches - working with AP Marketing, local sales, industry, Business Units and channel teams.Establish targets and metrics and communicate ongoing campaign deliverables and results to the business groups and Sales stakeholders.Determine/ develop marketing material to support program/ campaign/ product launch communications and publicityPost Event report on related marketing tactics, including tabulation and follow up of leadsDevelop co-marketing marketing activities with channel partners and support them in their enablement and activation.
- Event Planning & Management: Responsible for end-to-end event planning and management for local rollout and execution of events and webinars within allocated budget following Korea and AP strategyConduct event planning meetings, pre and post event reports to relevant stakeholdersSource and brief agencies/ vendors on service requirements, ensuring branding guidelines are adhered to for all material outputManage vendor purchase requisition process, in compliance with SSO.
- Case Studies/ Success Story DevelopmentSocial Media Marketing:Create social media posts in Kakao, LinkedIn.Update content such as news stories, article links onto social media sites to promote thought leadership, solutions, services etc.
The Essentials - You Will Have:
- Bachelor's Degree in Marketing / Mass Communications/ Business Management or equivalent
- 3+ years of experience in relevant marketing functions
- Experience with digital and social marketing programs, event planning and management, marketing tools and systems
- Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing.
- Excellent content marketing, business writing, editing.
- Converse well in English and Korean both.
- Prior experience in B2B, technology or software marketing preferred.
The Preferred - You Might Also Have:
- Collaborate and work effectively with internal and external stakeholders.
- Ability to effectively problem-solve to ensure quality standards and prioritize workload to meet deadlines
What We Offer:
Our benefits package includes …
- Comprehensive mindfulness programs with a premium membership to Calm
- Volunteer Paid Time off available after 6 months of employment for eligible employees.
- Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
- Employee Assistance Program
- Personalized wellbeing programs through our OnTrack program
- On-demand digital course library for professional development
... and other local benefits!
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
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