Field Marketing Specialist - Korea
At a glance
Mid-level Event Marketing role at Edel. Seoul · full-time.
Pay not stated Event Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and deliver Korean tradeshows, seminars, webinars and conferences, coordinating messaging, agencies, logistics and on-site work
- Build Eloqua campaigns with segmented audiences, email, landing pages and automated follow-up, then test and report results
- Run search and paid media with agencies as needed, adjusting targeting, keywords, creative and spend based on performance
- Localize global materials for Korean audiences and coordinate content production across teams, agencies and campaign calendars
- Track leads and campaign results in Eloqua and Salesforce, support lead routing, and manage vendors, budgets and promotional stock
What you bring
- More than three years in B2B marketing, including hands-on work in both field and digital marketing
- Practical Oracle Eloqua experience covering email campaigns, audience segmentation, landing pages and automation
- Experience running SEM and paid media, plus strong Korean writing and localization skills and working English
Who this fits
This role suits a hands-on marketer who can move between events, digital campaigns, Korean content and campaign operations. You’ll work with agencies, vendors, regional teams and BDRs, and the role is based in Seoul, South Korea.
From the employer
Location: Korea (Seoul)
Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Field Marketing Specialist to contribute to the success of our rapidly growing business.
As a Field Marketing Specialist, you will:
Field Marketing and Events
- Plan and execute tradeshows, seminars, roundtables, webinars and Fortinet-led conferences, including messaging, agency coordination, logistics and on-site delivery.
- Support partner marketing initiatives and events in coordination with the Channel Marketing Manager.
Digital Marketing and Campaign Operations
- Build and execute campaigns in Oracle Eloqua, including email creation, audience segmentation, landing pages, forms, automated nurture flows, testing and performance reporting.
- Manage SEM and paid media campaigns across relevant search, social and local digital platforms, working with agencies where needed on targeting, keywords, ad copy, budgets and optimization.
- Monitor campaign performance and improve email engagement, landing page conversion, cost per lead and lead quality through testing and ongoing optimization.
- Maintain campaign and lead data in Eloqua and Salesforce (SFDC), coordinate lead uploads and routing, and work with BDRs to ensure timely follow-up.
Content Marketing
- Adapt and localize global content for Korean audiences, including email copy, landing pages, digital ads, social posts, customer stories and event materials.
- Coordinate content development with internal experts, regional teams and agencies, and manage a content calendar aligned with Korea campaign priorities.
- Repurpose content across digital channels and events, ensuring consistent messaging, accurate Korean copy and adherence to Fortinet brand guidelines.
Reporting and Marketing Operations
- Track and report campaign results in Eloqua and Salesforce, including leads, engagement, conversion and contribution to pipeline.
- Manage purchase requisitions, vendor payments and budget tracking; coordinate collateral production and maintain promotional item inventory.
We Are Looking For:
An insightful and influential collaborator to join our team. We encourage you to apply for this position if you have the following qualities:
- More than 3 years of B2B marketing experience, with practical experience in both field and digital marketing. Technology or cybersecurity industry experience is an advantage.
- Hands-on experience with Oracle Eloqua, including email campaigns, segmentation, landing pages and marketing automation workflows.
- Practical experience managing SEM and paid media campaigns, directly or with agencies, with the ability to assess results and recommend improvements.
- Strong Korean writing, editing and content localization skills, with working proficiency in English to collaborate with regional and global teams.
- Experience delivering events from planning through execution, managing agencies and vendors, and coordinating multiple projects and deadlines.
- Familiarity with Salesforce campaign and lead management, marketing analytics, budget management and ROI reporting.
Why Join Us:
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well-being. Join us in bringing solutions that make a meaningful and lasting impact to our 660,000+ customers around the globe.
We will only notify shortlisted candidates.
Fortinet will not entertain any unsolicited resumes, please refrain from sending them to any Fortinet employees or Fortinet email aliases. Should any Agency submit any resumes to Fortinet, these resumes if considered, will be assumed to have been given by the Agency free of any related fees/charges.
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