Content Strategist
At a glance
Mid-level Content Strategy role at Rockstar. New York · no salary stated · we estimate $96,250–$178,500.
Rockstar has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You choose the content that runs across a large network of accounts
- You track platform results to identify effective formats and opening hooks
- You brief creatives, coordinate their work, and help shape the engineering roadmap
- You manage campaigns from client goals through traffic and conversions
- You test ideas for owned brands and explore new campaign opportunities
What you bring
- You have grown organic social media accounts
- You have successfully managed paid media campaigns
- You can contribute as a software engineer or prompt engineer
- You can effectively prompt current image and video generation models
Who this fits
You’ll suit a fast-moving role that combines strong creative judgment with analytical, performance-focused decision-making. You’ll be expected to take broad ownership, collaborate with account managers and creatives, and move quickly when results fall short. The role is onsite in New York and may include occasional off-sites at company offices in Eastern Europe.
From the employer
Rockstar is recruiting for a fast-growing performance marketing agency that runs data-driven content campaigns for clients. They have a lean, global team with a strong analytical culture and a community of creatives. Their small size allows for fast iteration and ownership of outcomes.
About the Company
The company operates a closed-loop growth system that autonomously manages content research, creative production, distribution, and measurement for enterprise brands and consumer applications. They are the largest TikTok-focused organic content network, directly managing over ten thousand accounts and delivering hundreds of millions of monthly impressions — organic reach at a fraction of the cost of paid social.
About the Role
The Founding Content Strategist will own the outcome of every campaign the company runs — orchestrating its creatives and its tools, guiding its engineering roadmap, and collaborating with its account managers to hit campaign goals.
The strategist will own the performance of client campaigns end-to-end — utilizing the company's internal tools, deploying them strategically across client accounts, and working closely with account managers to ensure campaigns are hitting their goals. They will translate client objectives into content strategies, monitor performance, and make data-driven adjustments to maximize traffic and conversions.
Beyond client campaigns, the strategist contributes to owned-brand campaigns and exploratory work for new opportunities, and orchestrates the company's community of creatives — involving occasional off-sites to its offices in Eastern Europe. The company is looking for someone with strong creative instincts — enough to recognize what makes content work — but whose primary orientation is analytical and performance-driven.
What the Strategist Will Do
- Decide what content runs across thousands of accounts
- Monitor which formats and hooks are working on which platforms
- Brief the company's creatives on what's next and orchestrate its community of creators
- Translate client objectives into content strategies and data-driven adjustments
- Pitch and run experiments for the company's owned brands
- Guide its engineering roadmap and collaborate with account managers to hit goals
What the Company Looks For
Not all required — the more the merrier.
- Experience growing organic social media accounts
- Experience successfully running paid media campaigns
- Capable software engineer or prompt engineer
- Skilled with prompting the latest image and video models
Who the Strategist Is
The strategist likely has friends and colleagues who consider them a leader — the kind of person who, when something they're responsible for is underperforming on a Saturday night, is already three experiments deep before anyone asks.
They are passionate about building things, with a tendency to tinker on projects. They care deeply that their team is a winning team. They are collaborative, reliable, and want to move fast.
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