Product Marketing Specialist (Retail/Wholesale)
At a glance
Mid-level Product Marketing role at Robeco. The Netherlands, Rotterdam · full-time.
Pay not stated Product Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn investment expertise into distinct value propositions and retail-focused product messaging
- Create sales and marketing materials for retail investors across channels and markets
- Help launch products, shape digital content plans and improve messaging using performance data
- Coordinate with business stakeholders so product marketing stays commercially relevant and meets regulatory requirements
What you bring
- At least four years in product marketing or consumer finance within asset management
- You have built messaging for retail audiences and made complex investment strategies clear to them
- A strong grasp of relevant asset classes, products and investment strategies
- You communicate well and build effective relationships with stakeholders
Who this fits
This role suits someone comfortable working internationally with stakeholders across the business. A background as a client portfolio manager, investment specialist, investment writer or journalist is a plus. The hiring process may include an assessment and integrity test.
From the employer
Department
Translate investment expertise into clear, client-relevant value propositions that strengthen product positioning and drive commercial success.
As a Product Marketing Specialist, you'll help shape how investors understand and engage with Robeco's investment solutions through differentiated positioning, compelling content and client-focused communication. You'll work closely with investment, sales and marketing teams to deliver compelling product messaging and content that supports client engagement and business growth.
As part of the Investment Marketing department, the Product Marketing team plays a pivotal role in shaping how Robeco’s investment strategies are positioned and communicated across channels and regions. The team of 8 colleagues ensures that each investment solution is positioned clearly and competitively in the market, supported by differentiated messaging and high-quality marketing materials. Working closely with Client Portfolio Managers, Investment Specialists, Portfolio Managers, the Editorial team, product managers, channel marketing, Sales, and Compliance functions, the team transforms investment insights and product features into client-relevant selling-points, helping investors understand how strategies can help them to meet their financial objectives.
Position & Requirements
As a Product Marketing Specialist, you translate investment expertise into clear value propositions and marketing content that strengthen the positioning of Robeco's investment solutions. You develop differentiated client-relevant product messaging for our retail audience, and create compelling sales and marketing materials tailored to retail investors across channels and markets.
You support product launches, help shape digital content strategies, and use marketing performance data to continuously optimize messaging and content effectiveness. In addition, you act as a key partner to stakeholders across the business, ensuring all product marketing activities are aligned, commercially relevant and compliant with regulatory requirements. You take ownership of delivering high-quality product marketing that enhances client engagement and supports business growth. You are comfortable working in a dynamic international environment with a broad range of stakeholders.
What you bring:
- 4+ years of proven experience in product marketing or consumer finance-related roles within the Asset Management industry; a background as a CPM, Investment Specialist, Investment Writer, or journalist is advantageous
- Experience in developing product messaging for a retail audience, with a demonstrated ability to translate complex investment strategies into compelling, retail client-relevant narratives
- Strong technical understanding of relevant asset class, products and strategies
- Strong communication, stakeholder management and relationship-building skills, combined with a creative, entrepreneurial and client-focused mindset.
Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements? Please do apply, we’re looking forward to hearing from you.
All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.
Robeco Recruiting Team
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