Innovation & Growth Marketing Manager
At a glance
Manager-level Growth Marketing role at Robeco. The Netherlands, Rotterdam · full-time.
Pay not stated Growth Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set global priorities for social media and paid search, connecting campaigns and spend to marketing and business goals
- Guide paid and organic social activity, including content, audience selection, budgets and community engagement
- Use channel data, KPIs and testing to improve visibility, engagement and commercial results
- Find valuable marketing uses for AI, run pilots and expand successful approaches within governance and risk requirements
- Assess new technologies, shape an innovation plan and develop channel specialists
What you bring
- More than twelve years across digital marketing, social media and marketing transformation
- Experience managing teams and developing people, with clear priorities that support strong performance
- Knowledge of social platforms, paid search, organic social, audience targeting and paid media optimization
- Interest in AI and emerging marketing technology, plus experience leading change
Who this fits
This manager role suits someone who can set direction across global social and paid search activity while enabling specialists to deliver. You’ll work across global and local teams and with external agencies. The selection process may include an assessment and an integrity test.
From the employer
Department
Shape Robeco’s digital growth agenda by leading the social media strategy, driving AI-powered innovation, and turning data-driven opportunities into scalable marketing impact across global teams.
Robeco's Digital Marketing team, consisting of 12 colleagues, leads the global digital strategy and execution for the firm. This includes topics such as Data Analytics, Email, Social Media, Digital platforms and CRM, in close partnership with our local market teams worldwide. The team is responsible for driving commercial visibility and engagement for Robeco's investment capabilities, and is actively investing in new tools and ways of working — including AI and automation — to make marketing faster, smarter, and more scalable.
Position & Requirements
As Innovation & Growth Marketing Manager, you will set the strategic direction and priorities for Robeco's global social media activity. You will ensure these channels work together to advance Marketing and business priorities, while enabling your team members to translate the strategy into campaigns, content and continuous optimization. You lead the paid search direction and performance, as well as the organic social media channels. You oversee the planning, audience targeting and budget allocation in partnership with your team and external agencies.
You will also drive the adoption of AI across Marketing and identify broader innovation opportunities that can improve effectiveness, speed and scalability. Working across global and local teams, you will turn promising ideas into practical pilots, build support for new ways of working and help scale the initiatives that create measurable value.
Key Responsibilities:
- Define and lead Robeco’s global social media and paid search strategy, aligning channel priorities, campaigns and investments with business and marketing objectives.
- Drive the performance of paid and organic social media, overseeing content, audience targeting, budget allocation, community engagement and cross-functional campaign execution.
- Continuously optimize channel effectiveness through KPI management, data analysis, testing and actionable recommendations that improve visibility, engagement and commercial impact.
- Champion AI adoption in Marketing, identifying high-value use cases, leading pilots, scaling successful solutions and ensuring compliance with governance and risk standards.
- Lead marketing innovation and team development by identifying emerging opportunities, evaluating new technologies, shaping the innovation roadmap and developing channel specialists to deliver results.
What You Bring:
- +12 years working experience in digital marketing, social media and marketing transformation
- Experience in managing teams and developing team members, clear priority setting and enabling high performance
- Interested in AI and emerging marketing technology, experience with change management
- Understanding of social platforms, paid search, organic social media, audience targeting, content distribution, paid media optimization, channel performance, global marketing operating models and social media agency delivery
Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements? Please do apply, we’re looking forward to hearing from you.
All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.
Robeco Recruiting Team
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