AI Marketing Specialist
At a glance
Mid-level General Marketing role at Robeco. The Netherlands, Rotterdam · full-time · no salary stated · we estimate €65,350–€104,250 across the Netherlands.
Robeco has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build AI agents and automated workflows that cut manual effort across marketing processes
- Pilot AI tools, assess their results and expand successful experiments into solutions others can use
- Work with content, digital, CRM, analytics, events and local-market teams to apply AI to their challenges
- Connect marketing with the central AI Hub and support responsible, compliant use of its capabilities
- Coach colleagues and provide practical guidance so they can use AI in everyday marketing work
What you bring
- One to three years of experience in marketing, digital work or a related area
- Practical experience using AI tools, automating workflows and building AI agents
- Understanding of marketing operations, including content, email, social or another listed area
Who this fits
This role suits someone early in their career who enjoys hands-on AI implementation and helping colleagues adopt new ways of working. You’ll collaborate across marketing channels and with the central AI Hub. The selection process may include an assessment and an integrity test.
From the employer
Department
Drive marketing transformation by building AI-powered automation. Connect marketing with Robeco’s AI agenda to make work smarter, faster, and more scalable.
Robeco's Digital Marketing team, consisting of 12 colleagues, leads the global digital strategy and execution for the firm. This includes topics such as Data Analytics, Email, Social Media, Digital platforms and CRM, in close partnership with our local market teams worldwide. The team is responsible for driving commercial visibility and engagement for Robeco's investment capabilities, and is actively investing in new tools and ways of working — including AI and automation — to make marketing faster, smarter, and more scalable.
Position & Requirements
As Marketing AI Specialist, you will work across the entire marketing function— helping people use AI in their day-to-day work. You will build AI agents and automated workflows, run pilots to test new AI tools, and coach colleagues so they can adopt AI confidently and independently. You will identify opportunities to automate marketing workflows to improve efficiency across content, reporting, campaigns and operations.
You will also work closely with Robeco's central AI Hub, acting as the Marketing department’s connection point into the firm's broader AI agenda ensuring collaboration, alignment and governance. Next to that, you partner with marketing teams across channels to understand their needs and implement practical AI solutions. You will keep the team informed about emerging capabilities and new trends, acting as a true AI ambassador.
Key Responsibilities
- Build and scale AI agents and automated workflows that streamline marketing processes, increase efficiency and reduce manual effort across the function.
- Drive a test-and-learn approach to AI innovation, piloting new tools, evaluating impact and turning successful experiments into scalable solutions.
- Partner with teams across Content, Digital, CRM, Analytics, Events and local markets to solve business challenges through practical AI applications.
- Act as Marketing’s connection to Robeco’s AI Hub, translating firm-wide AI capabilities into impactful use cases while ensuring responsible and compliant adoption.
- Champion AI literacy and adoption across Marketing, empowering colleagues with coaching, guidance and hands-on support to embed AI into their daily work.
What You Bring:
- 1-3 years working experience in marketing, digital or a related field
- Hands-on experience with AI tools, workflow automation and building AI agents. Ideally you are familiar with AI agent frameworks or multi-step AI pipelines
- Understanding of marketing operations in content, email, social, events, paid and analytics
- A problem-solving mindset with good communication skills, collaborative and service-oriented mindset
Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements? Please do apply, we’re looking forward to hearing from you.
All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.
Robeco Recruiting Team
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