Product Marketing Consultant
Mid-level Product Marketing role at Right Side Up. Remote, United States · no salary stated · we estimate $125,000–$173,000.
Right Side Up has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape product positioning, messaging, and value propositions for client offerings
- You'll guide go-to-market work for product and feature launches
- You'll align product, growth, and sales teams around priorities
- You'll create landing pages, sales decks, one-pagers, and case studies
- You'll research markets, customers, and competitors to improve adoption and conversion
What you bring
- You bring product marketing experience in B2B, B2C, or both
- You've owned or supported go-to-market planning and execution
- You can turn complex product ideas into clear, persuasive messaging
- You work comfortably across product, sales, and marketing stakeholders
- You adapt across industries and team structures while using analysis to guide decisions
Who this fits
You’ll join Right Side Up’s freelance talent collective, not an internal full-time role or a current client opening. This suits a product marketer who can move between strategic planning and hands-on execution across varied clients, products, and teams. The role is remote in Austin, and contract engagements vary in weekly hours.
From the employer
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.About the Role
We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.
Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.
Responsibilities
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Develop and refine product positioning, messaging, and value propositions
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Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
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Partner with product, growth, and sales teams to align on strategy and priorities
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Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
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Build and execute sales enablement materials to support revenue teams
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Plan and support webinars, product launches, and other demand generation initiatives
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Conduct market, customer, and competitive research to inform strategy
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Identify opportunities to improve conversion, adoption, and overall product-market fit
Requirements
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Strong foundation in product marketing across B2B, B2C, or both
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Experience owning or contributing to GTM strategy and execution
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Ability to translate complex product concepts into clear, compelling messaging
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Comfort working cross-functionally with product, sales, and marketing stakeholders
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Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
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Analytical mindset with the ability to use insights to inform decisions
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Adaptability and comfort working across different industries, products, and team structures
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Strong communication and storytelling skills
Nice to Have
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Experience working with early-stage startups or high-growth tech companies
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Familiarity with PLG (product-led growth) or sales-led motions
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Experience supporting both strategic planning and hands-on execution
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