Demand Generation Consultant

Right Side Up Open · verified Aug 22, 2026

Remote Austin Mid-level Demand Generation

Mid-level Demand Generation role at Right Side Up. Remote, United States · no salary stated · we estimate $139,000–$146,000.

Estimated pay

Right Side Up has not published a salary for this role. The figure below is our estimate, not theirs.

$139,000 – $146,000

What the middle half of mid-level demand generation roles in Austin paid, among postings that did state a salary.

Worked out from 7 postings that stated pay, median $145,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create B2B demand plans that generate qualified pipeline
You'll launch and improve campaigns across paid, email, content, and events
You'll build funnels with landing pages, forms, and nurture sequences
You'll use performance data to improve conversion rates and return on investment
You'll coordinate with sales and marketing on lead quality and pipeline targets

What you bring

You have a strong background in B2B demand generation and pipeline marketing
You have built and refined campaigns spanning multiple channels
You can work with marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce
You can turn campaign analysis into practical performance improvements
You communicate well, manage projects, and work closely with sales teams

Who this fits

This suits a freelance marketer who can move between strategy and hands-on campaign work for different B2B industries, audiences, and go-to-market approaches. Projects may involve starting programs, improving funnels, or expanding acquisition across channels. Engagements usually run from ten to forty hours per week, and this posting is for Right Side Up’s talent collective rather than an internal full-time position or a current client opening. The role is remote in Austin, United States.

From the employer

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.

Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.

Responsibilities

Develop and execute B2B demand generation strategies to drive qualified pipeline
Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
Partner with sales and marketing teams to align on pipeline goals and lead quality
Build and manage lead generation funnels, including landing pages, forms, and nurture flows
Analyze campaign performance and continuously optimize for conversion and ROI
Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
Support account-based marketing (ABM) initiatives where relevant
Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

Strong foundation in B2B demand generation and pipeline marketing
Experience building and optimizing multi-channel campaigns
Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Ability to analyze performance data and translate insights into action
Experience partnering closely with sales teams to drive revenue outcomes
Comfort working across different industries, audiences, and go-to-market motions
Strong project management and communication skills

Nice to Have

Experience in high-growth startup environments
Familiarity with both inbound and outbound demand generation strategies
Experience supporting both strategic planning and hands-on execution